Join us for a discussion with Laura Patterson, 3X Digital Asset Management architect, as she describes how she broke through barriers and became a change agent to help CVS Health evolve from using manual, disparate asset management processes to embracing a sophisticated, automated Azure cloud-based solution that enables increased creativity, streamlined visibility across its partner ecosystem, and integration with marketing operations. Learn how Laura persisted and gained leadership support throughout the 8-year transformation, which empowered the organization to be strategic and innovative with customizations—without needing to engage IT—so it could truly enhance its DAM experience.
Other content in this Stream
Like Peanut Butter and Jelly: DAM & PIM Complement, Not Replace, One Another
Content and data are the top challenges that marketers, merchants, and commerce professionals face today.
DAM 101 for Financial Services: Using DAM for Richer Customer Experiences
Businesses create so much content.
The Forrester Wave™: Digital Asset Management for Customer Experience, Q4 2019
Find out why Aprimo DAM received the highest scores possible in the search, content collaboration support, and product vision criteria
Life Sciences: Keeping Content Compliant with DAM
Without a true understanding of how your promotional material is being used around the world, and you aren’t managing or planning the distribution of that material, is your company actually compliant?
3 DAM Insights Every Marketer Needs
We want to dive a little deeper into what insights a DAM solution can help you uncover and how those insights can help you maximize your marketing efforts and increase the ROI of your content.
DAM VS CCP VS EFSS – WHAT’S THE DIFFERENCE?
How is a DAM different from something like OneDrive, Box, or Dropbox?
DAM 101: How DAM empowers and modernizes customer experiences
Businesses create so much content. One Aprimo retail customer has created over 10 million pieces of digital content alone.
Forrester Names Aprimo a Leader in Digital Asset Management For Customer Experience
Looking toward 2020, I’m excited to see the industry continue to focus on customer experience, which has been increasingly led by marketing departments!
What level of AI is right for your DAM?
When you read about the artificial intelligence (AI) capabilities today’s DAM vendors offer, you’ll be faced with a myriad of choices.
Is AI Worth Your DAM Time?
When selecting a Digital Asset Management system (DAM), today’s marketing leaders are looking for Artificial Intelligence (AI)-enabled features.
The Medical, Legal, and Regulatory (MLR) Process is All About the (Content) Journey
Life sciences companies continue to streamline and look for ways to be more agile and efficient in a rapidly changing market.
Benefits beyond the content store: Optimize the customer experience by integrating DAM within your creative ecosystem
Are you reaping all the benefits you can from your DAM solution?
1:15Aprimo Digital Asset Management + Episerver
Transform ideas into experiences with the the Aprimo DAM + Episerver connector. Aprimo + Epi empower you to: Optimize content creation Create more engaging customer experiences Spend less time on man
4:175 Surprises about Content and Personalization You Need to Know w/ Nick Barber, Forrester Sr. Analyst
We sat down with Forrester Senior Analyst Nick Barber to ask him about all things content, including how important content is to customer experience, supporting personalization with content and data,
1:30Aprimo DAM - Manage Content from Ideation to Delivery
Get to know Aprimo digital asset management, the market leading, cloud-based digital asset software. Aprimo DAM helps you easily create, manage, and distribute your entire library of digital content.
DAM Buyer's Guide
Looking at purchasing Digital Asset Management? Check out our DAM Buyer's Guide to help you weigh whether the solutions you're assessing have the functionalities you need.
2:58Aprimo Digital Asset Management
Aprimo Digital Asset Management is the answer to a complex problem in a changing environment.
MightyGuides: 7 Experts on Using the Content Lifecycle to Maximize Content ROI
In this guidebook, 7 content experts weigh in on strategies and solutions for optimizing each stage of the content lifecycle.
Reverse Engineering the Customer Experience - 2020
Digital has transformed the experience battlefront. This guidebook discusses how your enterprise can reverse engineer the customer experience to win customers in this new era.
Digital Asset Management (DAM) is increasingly becoming an essential part of the technology ecosystem for many leading enterprise organizations. But what exactly is DAM?
