Due to the proliferation of digital channels, customers have higher expectations from brands than ever before. Successful marketers must ensure every customer touchpoint delivers rich, engaging, and interactive experiences. Aprimo DAM can help.
Studies by management consultants suggest that the typical worker spends 20 percent of their working week l...
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With thousands of new martech solutions coming to the market year after year, differentiating between seemingly similar products gets confusing very quickly.
Modern buyers are educated buyers; and purchasing decisions, no matter how mundane those purchases may seem (enter vacuum cleaner!), are highly influenced by digital experiences.
It is for organizations to be able to communicate and collaborate effectively, in crisis chaos ensues, none more so than during a worldwide pandemic, the collaboration between the life sciences is cri
SOS Children’s Villages International is active in 136 countries and needs to be brand-aligned, GDPR compliant and have use rights. With Aprimo, they can do this in one database.
Content drives Brand. Content strategy takes work to be successful, and it is worth every penny, every minute, and every whiteboard session of strategy.
In the world of DAM there are a number of well-known maturity models, which typically feature a diagnostic and assessment-driven approach. Now is time to switch to an outcome-oriented methodology
DAM systems end up on digital islands, or in the “basement” of your company’s tech stack. We paired up with Stanley Black and Decker's, Peter Scoins, to show how you can bring your DAM back up.
Learn how Stanley Black & Decker has been making an intentional effort to improve its eCommerce capability using Aprimo DAM as a single source of truth for content by watching their session on-demand
Check out TCA's Robert Rose's on-demand Sync! session on why Content Operations will be the most important part of your customer experience strategy
Every single marketing team has talent. Coming up with clever campaigns, pitching ideas that seem guaranteed to build pipeline, and generating promising initiatives are rarely the biggest problems.
It’s not exactly shocking, but brands in every industry want the content they create to really strike home with their customers.
We all know how difficult and how strange a year 2020 has been. With the pandemic raging since March, many industries have been forced to quickly reimagine and deploy new ways for their teams to work
Between dozens of channels—with more arriving all the time—and increasing pressure to deliver quality, personalized content to your customers, marketing has gotten pretty complicated, pretty fast.
Content and data are the top challenges that marketers, merchants, and commerce professionals face today.
Businesses create so much content.
Find out why Aprimo DAM received the highest scores possible in the search, content collaboration support, and product vision criteria
Without a true understanding of how your promotional material is being used around the world, and you aren’t managing or planning the distribution of that material, is your company actually compliant?
We want to dive a little deeper into what insights a DAM solution can help you uncover and how those insights can help you maximize your marketing efforts and increase the ROI of your content.
How is a DAM different from something like OneDrive, Box, or Dropbox?
Businesses create so much content. One Aprimo retail customer has created over 10 million pieces of digital content alone.