Is your organization faced with evolving customer demands which has cause organizational disruption? It’s time to consider a digital transformation. Learn how Aprimo’s solutions can help lead you through the transformation and avoid any further disruption.

  • Watch Your Step Bridge the Gap to Boost Marketing Value and ROI

    Watch Your Step Bridge the Gap to Boost Marketing Value and ROI

    Learn how to transform your marketing operations to deliver engaging brand experiences!

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  • A Digital Transformation for Your Customer Experience

    A Digital Transformation for Your Customer Experience

    The term “Digital Transformation” reached buzzword status a few years ago. According to this definition from CIO, Digital Transformation is a radical rethinking of how an organization uses..

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    Marketing Operations in an Age of Disruption

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  • Read How Customers Achieved Success Utilizing Aprimo's Technology

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  • Transforming Your Organization to Deliver a Great Customer Experience

    Transforming Your Organization to Deliver a Great Customer Experience

    CMOs increasingly understand that accelerating revenue growth is closely tied to delivering an exceptional and consistent customer experience. But what does that entail?

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  • Transform Non-Working Marketing Spend into Working Media and Content

    Transform Non-Working Marketing Spend into Working Media and Content

    Marketing expenses fall into two categories – working and non-working marketing spend. Learn how you can transform more of your budget into working spend!

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  • How to Evolve Your Marketing and Become Agile

    How to Evolve Your Marketing and Become Agile

    Modern marketing now requires Agility as part of a digital transformation to deliver consistent, speedy, effective customer experiences to keep up with increasing consumer demands.

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  • Why New Marketing Tactics and Alliances are Essential to Win the CX Battle

    Why New Marketing Tactics and Alliances are Essential to Win the CX Battle

    The digital age has transformed how we connect with our customers – the channels we use, the content we create, and the people we need to collaborate with to be successful.

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  • On-Demand Webinar: How to Go Agile Without Going Crazy with Andrea Fryrear & Carolyn Ghaie49:30

    On-Demand Webinar: How to Go Agile Without Going Crazy with Andrea Fryrear & Carolyn Ghaie

    Learn about how a well-structured marketing organization enables agile marketing and how to get started in our latest webinar.

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  • 3 Steps to Moving From Traditional to Agile Marketing

    3 Steps to Moving From Traditional to Agile Marketing

    Read more about the three steps to move your organization from traditional to agile marketing with guest blogger, Andrea Fryrear of AgileSherpas!

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  • Not All Workflows Are Created Equal

    Not All Workflows Are Created Equal

    Many of us who have worked in marketing technology or marketing operations understand the benefits that automated workflows can bring to our marketing efforts. Terms like effectiveness,...

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  • On-Demand Webinar: Why Agile Marketing Doesn't Mean Chaos45:51

    On-Demand Webinar: Why Agile Marketing Doesn't Mean Chaos

    Learn why agile marketing doesn't mean chaos and how it can help you bridge the gap!

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  • 3 Reasons Why the Future of Marketing is Agile

    3 Reasons Why the Future of Marketing is Agile

    Marketers have access to more data, more technology, and more people than ever before, but most of us would trade it all for a little more time. Marketers need to be agile to succeed.

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  • On-Demand Webinar: Digital Transformation: Assembling your Martech Stack38:12

    On-Demand Webinar: Digital Transformation: Assembling your Martech Stack

    In this third webinar in the Aprimo 'Mind The Gap' Series, Scott Brinker (Chiefmartec) and Kevin Souers (Chief Product Officer, Aprimo) will discuss the status and trends in Marketing Technology.

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  • How Having the Right Organizational Structure Affects CX

    How Having the Right Organizational Structure Affects CX

    This blog describes how reverse engineering your organizational structure to be more customer centric helps improve customer experiences.

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  • On-Demand Webinar: Organizational Disruption: the Key to Optimizing Operational Efficiencies53:37

    On-Demand Webinar: Organizational Disruption: the Key to Optimizing Operational Efficiencies

    While marketing operations capabilities are a requirement for today’s b-to-b marketing organizations, they can choose from a variety of approaches to execute those capabilities.

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  • 6 Benefits of an Agile Marketing Strategy

    6 Benefits of an Agile Marketing Strategy

    Organizations that implement an Agile Marketing strategy can realize various successes depending on their company culture and industry. Read about 6 benefits every organization can achieve with agile.

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