Product Update: Introducing Aprimo Idea Lab Plus More from Distributed Marketing & DAM

March 21, 2018 Julie Brown

Welcome back! Below you’ll find a list of our latest features and enhancements at Aprimo. And for Aprimo customers, log into Aprimo Academy for more product update details.


Aprimo Idea Lab

  • Aprimo is extremely excited to announce Aprimo Idea Lab: an ideation solution to help marketing and creative teams better facilitate the early stages of the ideation and planning process.
  • Check out our blog announcement here to learn more.

Idea Lab Screen Shot

Aprimo Idea Lab


Aprimo Platform

  • Generic Objects – Early Adopter Program
    • Generic Objects are a collection of objects designed to hold data that isn’t modeled elsewhere in Aprimo.
    • For example, if a user needs a “custom” page to support a unique business process, he or she can leverage Aprimo’s Generic Objects.
    • If you are interested in the Early Adopter Program for Generic Objects, please sign up here.

Generic Objects in Aprimo

Generic Objects in Aprimo

  • UI Extensibility
    • We recently announced the availability of UI Extensibility. The ability to add custom buttons to the Task Inbox as well as Custom Actions within Aprimo DAM is now available.
  • Report Distribution Improvements
    • Aprimo added the ability for UTF-8 output to allow for better integration connectivity with ERP systems.


Aprimo Distributed Marketing

  • Partner Campaign Customization
    • It is much simpler now to customize a partner campaign. The email “send from” name and sender address can be managed for all emails at the theme option level.
  • Adobe InDesign Plugin
    • The new Adobe InDesign plugin is available to support Adobe 2018.
  • User Tokens
    • Aprimo has made updates to its User Tokens allowing for on-your-behalf marketing automation where partners or the local level can select the tokens for other partners or user accounts.
  • Brand Database User Experience
    • The user experience in the Brand Database has been updated allowing for a simpler and more streamlined workflow.
    • In addition, brands or corporate marketing can now control the data access configuration for partners.
    • And lastly, we updated the Advanced Database UX to make the experience much more simple and intuitive.
  • Lead Hub Enhancements
    • We added a new view of the brand database within the Lead Hub to simplify partner follow-ups with leads.

Lead Hub in Aprimo Distributed Marketing

Lead Hub in Aprimo Distributed Marketing

  • Partner Web Socket Management
    • The latest updates in Aprimo Distributed Marketing’s content syndication for partner websites includes allowing partners to configure the image size for a socket and the option to include a text link.


Partner Web Socket Management in Aprimo Distributed Marketing

Partner Web Socket Management in Aprimo Distributed Marketing


Aprimo Digital Asset Management (DAM)

  • Extended Support for Asset Expiration
    • Aprimo has enhanced configuration options for asset expiration to further support configurability of enterprise digital rights management (DRM) use cases. As part of this enhancement, rule-based control to an asset’s access can be configured and flexible rules can be set for expiration actions, including:
      • Is the asset available to a particular user or not? (i.e. hidden)
      • Is the asset downloadable?
      • Is the asset it viewable?
      • Is the asset watermarked? (And this can be configured based on the content type and other metadata).

Asset Expiration in Aprimo Digital Asset Management

Asset Expiration in Aprimo Digital Asset Management


  • Sitecore Connector
    • We recently made additional updates to the Sitecore Connector for Aprimo DAM, including:
      • Flexible image format support
      • Ability to import video and other files types (PDF, Word, etc.)
      • More flexible file mapping and configurability
      • Ability to trigger Sitecore workflow commands on importing, updating, expiration, and deletion.

Sitecore Connector for Aprimo Digital Asset Management

Sitecore Connector for Aprimo Digital Asset Management

  • Asset Bulk Ingestion
    • Aprimo Digital Asset Management supports asset bulk ingestion through local hotfolders.
  • Workflow Integration: Simple Review
    • Aprimo DAM users are able to select assets and start a simple review process including selecting the reviewers, annotating, and seeing the results.


Aprimo Marketing Productivity

  • Review Task Improvements
    • We’ve enhanced workflows by giving control to a workflow administrator to indicate whether or not the “Approve with Changes” button should be visible in a task.
  • Additional Marketing Productivity Enhancements
    • Aprimo has made enhancements in Marketing Productivity to make the end user’s day much simpler. Aprimo customers have the ability to easily edit cancelled and/or closed projects. In addition, customers can add a role (placeholder token) to the body of a workflow notification template.


Aprimo Plan & Spend

  • Commitment Audit Trail Enhancements
    • We have added an enhanced Audit Trail for Commitments to track detailed history of spend and approvals.
    • This enhancements captures the items changed on a Commitment, including:
      • Description
      • Status
      • Supplier
      • Line Item Amounts
      • Approval Status
    • Reports are easily created on the enhanced Audit Trail so stakeholders can easily locate events of interest.


Aprimo Academy

  • A new eBootcamp course will be available by March 30 in Aprimo Academy: Aprimo Digital Asset Management eBootcamp.
  • Check back to see what other new courses we will be unveiling throughout the year.


Missed the last Product Update? Skim our blog for a quick summary. And don’t forget to register for Aprimo Sync! before the Early Pricing ends on March 31. Hope to see you there! 

About the Author

Julie Brown

Julie Brown is the Product Marketing Director for the Distributed Marketing, Campaign Management, and Plan & Spend solutions at Aprimo. She has over 10 years of marketing experience across industries. Julie came to Aprimo from a cybersecurity startup, Rook Security, where she led the marketing department. Prior to Rook Security, she was a Product Marketer at Salesforce Marketing Cloud for its email marketing solution. Julie is a Certified Product Marketing Manager from the Association of International Product Marketing and Management and received a B.S. in Journalism and Public Relations as well as a minor in Marketing from Bowling Green State University.

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