Aprimo orchestrates and streamlines all the behind the scenes activity required to deliver exceptional customer experiences.

How to Focus Only on the Things That Matter and Stop Wasting Time. In this guidebook, 11 experts from around the world share how they maximize content ROI by using the Content Lifecycle.

Digital has transformed the experience battlefront. This guidebook discusses how your enterprise can reverse engineer the customer experience to win customers in this new era.

If a brand wants to locally impact the market through its channels, channel partners must take some ownership. But how can a brand engage its partners and motivate them to generate their own leads?

We know how to keep your brand and its channel partners aligned and on message. Learn how to empower your channel partners into brand compliance by giving them the resources they need.

To maximize your channel investments, you must measure results and make it easy for partners. This short guide outlines what you can do to add this business intelligence to your channel marketing.

With the emergence of new digital technologies, marketers like yourself manage an average of 23 different channels. Learn how you can solve your marketing gaps.

When teams spend weeks in the abyss of revisions or re-do’s, it’s frustrating and emotionally draining. How can you rise out of this abyss and focus on creating amazing content? Find out in our ebook.

When planning marketing strategy, it’s critical to recognize the importance of this kind of balance – the yin and yang of marketing. Find out how to achieve marketing balance with a solid plan.

If you’re not intimately connected with all the details of your marketing budget, we’ve got some suggestions to help combat three of your top relationship challenges.