In Chinese philosophy, yin and yang is a concept of duality in which seemingly opposite forces actually support and balance one another. The whole is then understood as a dynamic system that is greater than its individual parts.
When planning marketing strategy, it’s critical to recognize the importance of this kind of balance – the yin and yang of marketing.
Gaining market share has always been less like a marathon and more like an extreme adventure race loaded with obstacles and sudden surprises.
Aprimo orchestrates and streamlines all the behind the scenes activity required to deliver exceptional customer experiences.
Looking at purchasing Marketing Resource Management? Check out our MRM Buyer's Guide to help you weigh whether the solutions you're assessing have the functionalities you need.
How to Focus Only on the Things That Matter and Stop Wasting Time. In this guidebook, 11 experts from around the world share how they maximize content ROI by using the Content Lifecycle.
Looking at purchasing Digital Asset Management? Check out our DAM Buyer's Guide to help you weigh whether the solutions you're assessing have the functionalities you need.
Digital has transformed the experience battlefront. This guidebook discusses how your enterprise can reverse engineer the customer experience to win customers in this new era.
If a brand wants to locally impact the market through its channels, channel partners must take some ownership. But how can a brand engage its partners and motivate them to generate their own leads?
Want to improve your partner engagement? This two-page guide details how to support and engage more of your partners… regardless of whether they’re marketing all-stars or novice marketers.
We know how to keep your brand and its channel partners aligned and on message. Learn how to empower your channel partners into brand compliance by giving them the resources they need.
To maximize your channel investments, you must measure results and make it easy for partners. This short guide outlines what you can do to add this business intelligence to your channel marketing.
With the emergence of new digital technologies, marketers like yourself manage an average of 23 different channels. Learn how you can solve your marketing gaps.
When teams spend weeks in the abyss of revisions or re-do’s, it’s frustrating and emotionally draining. How can you rise out of this abyss and focus on creating amazing content? Find out in our ebook.
If you’re not intimately connected with all the details of your marketing budget, we’ve got some suggestions to help combat three of your top relationship challenges.
Going local is not easy, but if you do it right, partners can market with the same level of expertise as if you were doing it yourself. See how a local approach can revolutionize your business.
Measuring the impact of each marketing campaign is at the top of every marketers to-do list. By following the steps in Got ROI? Prove It!, marketers bridge the gap between budget and bottom line.
