Measuring the impact of each marketing campaign is at the top of every marketing leader’s to-do list. Smart marketers understand the need to prove that resources expended are creating a financial return for their organizations.
Unfortunately, measuring ROI is at the top of every marketing leader’s biggest challenges list as well. In fact, only 21% of marketers say they are successful at measuring their marketing ROI.
But by following the five steps outlined in Got ROI? Prove It!, marketers can more easily bridge the gap between budget and bottom line.
