With the emergence of new digital technologies, marketers like yourself manage an average of 23 different channels. That’s 20+ more compared to the big three of the past – print, TV, and radio. Consumers are different, too. They’re tech savvy and informed with a high demand for relevant content. They want a useful and interesting two-way conversation that is most importantly - personal.
Consumers demand experiences, not campaigns.
What does this mean for you?
• Providing a positive brand experience is more challenging than ever.
• Organizations need to deliver consistent content across all consumer touchpoints with the same number of resources.
• The need for agility and speed strains existing marketing operations.
This guidebook will walk you through the different parts of your marketing organization, determine what works and what needs fixed, and identify solutions for the future of your business.