Empower Channel Partners to Generate Their Own Leads

Wouldn’t it be nice if your channel partners generated their own leads?

Clearly, the days of a brand doing the lion’s share of lead generation doesn’t work. As consumers demand that brands deliver digital-first content across multiple touch points, the traditional approach of through-channel marketing yields minimal returns. A brand that solely pushes content and leads to its channel partners only wastes resources. The overwhelming majority of partners are inactive… not even logging into portals to view the brand-provided materials.

Don’t take this personally. The fact is that most partners lack the skills and time to create and execute marketing strategies. They’re business owners first, and that is a full-time job.

If a brand wants to locally impact the market through its channels, channel partners must take some ownership. But how can a brand engage its partners and motivate them to generate their own leads?

We know just how to do that. This one-page guide shows how some simple actions on your part will leave your partners motivated and empowered to do their part.

Previous Article
How Well Do You Know Your Marketing Budget?
How Well Do You Know Your Marketing Budget?

We’ve got three ways to help you get to know your budget better. An industry-leading marketing operations p...

Next Article
Going Local with Your Marketing
Going Local with Your Marketing

Take your marketing to the local level by marketing through your channel partners. Find out how in the Goin...