As a marketing finance manager, you must have flexible solutions that allow you to manage both current and future budgets and spend. Discover how Aprimo Plan & Spend eases budget allocations and enables you to tie projects to spend.
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Read NowOptimize AI for Planning and Budgeting to Maximize Marketing ROI
This blog describes ways organizations can optimize Artificial Intelligence (AI) in their planning and budgeting processes to maximize their return on marketing investment.
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2:00Watch VideoGet the Aprimo Advantage
Marketing today needs to be more accountable, more efficient and more transparent than ever before. Get the Aprimo advantage. aprimo.com
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Read NowAprimo Plan & Spend Product Brochure
Aprimo Plan & Spend provides an intelligent financial management tool to maximize every investment and enhance customer experiences.
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Read NowHow to Link Performance to Your Marketing Spend
This blog describes four strategies for how you can more accurately link performance to your marketing spend.
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37:13Watch VideoOn-Demand Webinar: Channeling Nirvana: Lead Nurturing Best Practices for Channel Marketing
Learn more about how lead nurture programs can give your local marketing and partner campaigns the advantage. Walk away with lead nurture program ideas and best practices to add to your 2018 marketing
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Read How Customers Achieved Success Utilizing Aprimo's Technology
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Read NowWhat Every Marketing Leader Needs to Know about Budget Planning
This blog describes some strategies marketing leaders should take as they look to nail down their 2019 budgets.
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Read NowBank of America Success Story
Find out how Bank of America, the nation's leading financial institution, used Aprimo Plan and Spend and Productivity Management products to market smarter.
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Read Now
How Well Do You Know Your Marketing Budget?
If you’re not intimately connected with all the details of your marketing budget, we’ve got some suggestions to help combat three of your top relationship challenges.
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Read NowWhy Every CMO Needs to Think Like a CFO
This blog describes reasons why CMOs must start thinking like CFOs and ways they can begin doing so.
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Read Now5 Trends Marketers Must Understand for 2019 Planning and Beyond
This blog describes 5 trends marketers must understand for 2019 planning and for their vision for 2020.
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Read NowHow Marketers Measure Success
How do marketers measure success? Check out our infographic from our research with Forbes Insights to get a view of the current and future state of agile marketing.
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Read NowAprimo Budget Allocation Data Sheet
Optimize your marketing planning with increased budget visibility and get the most out of your funds with Aprimo Plan & Spend's Budget Allocation.
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3:00Watch VideoKPMG Forms Strategic Alliance with Aprimo
This new partnership will help organizations achieve marketing transformation by centralizing and standardizing marketing spend, processes, and content management.
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Read NowHow Well Do You Know Your Marketing Budget?
We’ve got three ways to help you get to know your budget better. An industry-leading marketing operations platform can help you centralize your view, dig into the details and be accountable.
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Read NowWhy Automating Upstream Processes is Essential for Delivering Better Customer Experiences
This blog, an outtake of the Sitecore Symposium 2018, talks about why organizations need to automate and integrate their upstream processes with their downstream activities.
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Read NowBest Practices in Plan & Spend with Jim Billingsley [Aprimo Sync! Chicago]
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Read NowAprimo Plan & Spend Product Data Sheet
Aprimo Plan & Spend helps organizations better manage and optimize marketing and customer experience financial investments.
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