Aprimo for The Marketing Finance Manager

As a marketing finance manager, you must have flexible solutions that allow you to manage both current and future budgets and spend. Discover how Aprimo Plan & Spend eases budget allocations and enables you to tie projects to spend.

  • Optimize AI for Planning and Budgeting to Maximize Marketing ROI

    Optimize AI for Planning and Budgeting to Maximize Marketing ROI

    This blog describes ways organizations can optimize Artificial Intelligence (AI) in their planning and budgeting processes to maximize their return on marketing investment.

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  • Aprimo Experience Command Center1:45

    Aprimo Experience Command Center

    Evolve your Marketing Operations with Aprimo's Experience Command Center.

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  • Get the Aprimo Advantage2:00

    Get the Aprimo Advantage

    Marketing today needs to be more accountable, more efficient and more transparent than ever before. Get the Aprimo advantage. aprimo.com

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  • Aprimo Plan & Spend Product Brochure

    Aprimo Plan & Spend Product Brochure

    Aprimo Plan & Spend provides an intelligent financial management tool to maximize every investment and enhance customer experiences.

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  • How to Link Performance to Your Marketing Spend

    How to Link Performance to Your Marketing Spend

    This blog describes four strategies for how you can more accurately link performance to your marketing spend.

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  • Read How Customers Achieved Success Utilizing Aprimo's Technology

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  • On-Demand Webinar: Channeling Nirvana: Lead Nurturing Best Practices for Channel Marketing37:13

    On-Demand Webinar: Channeling Nirvana: Lead Nurturing Best Practices for Channel Marketing

    Learn more about how lead nurture programs can give your local marketing and partner campaigns the advantage. Walk away with lead nurture program ideas and best practices to add to your 2018 marketing

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  • What Every Marketing Leader Needs to Know about Budget Planning

    What Every Marketing Leader Needs to Know about Budget Planning

    This blog describes some strategies marketing leaders should take as they look to nail down their 2019 budgets.

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  • Bank of America Success Story

    Bank of America Success Story

    Find out how Bank of America, the nation's leading financial institution, used Aprimo Plan and Spend and Productivity Management products to market smarter.

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  • How Well Do You Know Your Marketing Budget?

    How Well Do You Know Your Marketing Budget?

    If you’re not intimately connected with all the details of your marketing budget, we’ve got some suggestions to help combat three of your top relationship challenges.

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  • Why Every CMO Needs to Think Like a CFO

    Why Every CMO Needs to Think Like a CFO

    This blog describes reasons why CMOs must start thinking like CFOs and ways they can begin doing so.

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  • 5 Trends Marketers Must Understand for 2019 Planning and Beyond

    5 Trends Marketers Must Understand for 2019 Planning and Beyond

    This blog describes 5 trends marketers must understand for 2019 planning and for their vision for 2020.

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  • How Marketers Measure Success

    How Marketers Measure Success

    How do marketers measure success? Check out our infographic from our research with Forbes Insights to get a view of the current and future state of agile marketing.

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  • Aprimo Budget Allocation Data Sheet

    Aprimo Budget Allocation Data Sheet

    Optimize your marketing planning with increased budget visibility and get the most out of your funds with Aprimo Plan & Spend's Budget Allocation.

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  • KPMG Forms Strategic Alliance with Aprimo3:00

    KPMG Forms Strategic Alliance with Aprimo

    This new partnership will help organizations achieve marketing transformation by centralizing and standardizing marketing spend, processes, and content management.

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  • How Well Do You Know Your Marketing Budget?

    How Well Do You Know Your Marketing Budget?

    We’ve got three ways to help you get to know your budget better. An industry-leading marketing operations platform can help you centralize your view, dig into the details and be accountable.

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  • Why Automating Upstream Processes is Essential for Delivering Better Customer Experiences

    Why Automating Upstream Processes is Essential for Delivering Better Customer Experiences

    This blog, an outtake of the Sitecore Symposium 2018, talks about why organizations need to automate and integrate their upstream processes with their downstream activities.

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  • Best Practices in Plan & Spend with Jim Billingsley [Aprimo Sync! Chicago]

    Best Practices in Plan & Spend with Jim Billingsley [Aprimo Sync! Chicago]

    Slides from Jim Billingsley's Best Practices in Plan & Spend presentation at Aprimo Sync! Chicago.

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  • Aprimo Plan & Spend Product Data Sheet

    Aprimo Plan & Spend Product Data Sheet

    Aprimo Plan & Spend helps organizations better manage and optimize marketing and customer experience financial investments.

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