As a marketing finance manager, you must have flexible solutions that allow you to manage both current and future budgets and spend. Discover how Aprimo Plan & Spend eases budget allocations and enables you to tie projects to spend.
Aprimo orchestrates and streamlines all the behind the scenes activity required to deliver exceptional customer experiences.
Find out why Aprimo DAM received the highest scores possible in the search, content collaboration support, and product vision criteria
The global pandemic created by the novel coronavirus has ushered in a new reality for businesses.
Work habits are changing quickly as communities, cities, states, and nations all over the world enforce social distancing to slow the spread of the coronavirus.
This blog describes some strategies marketing leaders should take as they look to nail down their 2019 budgets.
Aprimo Plan & Spend provides an intelligent financial management tool to maximize every investment and enhance customer experiences.
This blog describes ways organizations can optimize Artificial Intelligence (AI) in their planning and budgeting processes to maximize their return on marketing investment.
Marketing today needs to be more accountable, more efficient and more transparent than ever before. Get the Aprimo advantage. aprimo.com
This blog describes four strategies for how you can more accurately link performance to your marketing spend.
Learn more about how lead nurture programs can give your local marketing and partner campaigns the advantage. Walk away with lead nurture program ideas and best practices to add to your 2018 marketing
Find out how Bank of America, the nation's leading financial institution, used Aprimo Plan and Spend and Productivity Management products to market smarter.
If you’re not intimately connected with all the details of your marketing budget, we’ve got some suggestions to help combat three of your top relationship challenges.
This blog describes reasons why CMOs must start thinking like CFOs and ways they can begin doing so.
This blog describes 5 trends marketers must understand for 2019 planning and for their vision for 2020.
How do marketers measure success? Check out our infographic from our research with Forbes Insights to get a view of the current and future state of agile marketing.
Evolve your Marketing Operations with Aprimo's Experience Command Center.
Optimize your marketing planning with increased budget visibility and get the most out of your funds with Aprimo Plan & Spend's Budget Allocation.
This new partnership will help organizations achieve marketing transformation by centralizing and standardizing marketing spend, processes, and content management.
We’ve got three ways to help you get to know your budget better. An industry-leading marketing operations platform can help you centralize your view, dig into the details and be accountable.
This blog, an outtake of the Sitecore Symposium 2018, talks about why organizations need to automate and integrate their upstream processes with their downstream activities.