How Well Do You Know Your Marketing Budget?

December 12, 2016

Every successful relationship requires both parties to know each other well, to be willing to look at what’s working and what’s not, and to make necessary adjustments to ensure a happy, healthy future.

Your relationship with your marketing budget shouldn’t be any different.

If you’re not intimately connected with all the details of your marketing spend, we’ve got some suggestions to help combat three of your top relationship challenges.

Previous Content
Bank of America Success Story
Bank of America Success Story

Find out how Bank of America, the nation's leading financial institution, used Aprimo Plan and Spend and Pr...

Next Article
Why Every CMO Needs to Think Like a CFO
Why Every CMO Needs to Think Like a CFO

This blog describes reasons why CMOs must start thinking like CFOs and ways they can begin doing so.