Aprimo For The Marketing Leader

As a marketing leader, you must now be able to report on the ROI of all activities and spend. Learn how Aprimo’s platform solutions can help your organization better manage resources and spend to meet these emerging demands.

  • Top Marketing Challenges and How to Solve Them

    Top Marketing Challenges and How to Solve Them

    With the emergence of new digital technologies, marketers like yourself manage an average of 23 different channels. Learn how you can solve your marketing gaps.

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  • CMOs Budgets Shrinks: 6 Ways To Do More With Less

    CMOs Budgets Shrinks: 6 Ways To Do More With Less

    Gartner’s latest research states that CMO’s budgets have decreased, from about 12.1% of a company’s total operating budget in 2016 to 11.3% in 2017. Here is how you can do more with less!

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  • Research Wave Digital Asset Management for Customer Experience, 2018 [Forrester]

    Research Wave Digital Asset Management for Customer Experience, 2018 [Forrester]

    The Digital Asset Management market is growing because more Application Development and Delivery professionals see content organization and delivery as a way to address their top challenges.

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  • Read How Customers Achieved Success Utilizing Aprimo's Technology

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  • What Every Marketing Leader Needs to Know about Budget Planning

    What Every Marketing Leader Needs to Know about Budget Planning

    This blog describes some strategies marketing leaders should take as they look to nail down their 2019 budgets.

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  • Watch Your Step Bridge the Gap to Boost Marketing Value and ROI

    Watch Your Step Bridge the Gap to Boost Marketing Value and ROI

    Learn how to transform your marketing operations to deliver engaging brand experiences!

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  • Research Wave Marketing Resource Management, 2018 [Forrester]

    Research Wave Marketing Resource Management, 2018 [Forrester]

    Check out how Aprimo did in the latest Forrester Research Wave!

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  • Get the Aprimo Advantage

    Get the Aprimo Advantage

    Optimize Content, Operations, and Performance with Aprimo!

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  • Research Wave Through-Channel Marketing Automation, 2018 [Forrester]

    Research Wave Through-Channel Marketing Automation, 2018 [Forrester]

    According to The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018 by Forrester Research, the through-channel marketing automation market is growing.

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  • How to Link Performance to Your Marketing Spend

    How to Link Performance to Your Marketing Spend

    This blog describes four strategies for how you can more accurately link performance to your marketing spend.

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  • Why Every CMO Needs to Think Like a CFO

    Why Every CMO Needs to Think Like a CFO

    This blog describes reasons why CMOs must start thinking like CFOs and ways they can begin doing so.

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  • Aprimo Productivity Management2:15

    Aprimo Productivity Management

    Aprimo Productivity Management provides an intelligent, cloud-based solution to help marketers simplify and automate marketing collaboration.

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  • AT&T Success Story

    AT&T Success Story

    Learn how Aprimo was able to help them achieve success by manage their marketing budgets and processes!

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  • Aprimo Digital Asset Management2:58

    Aprimo Digital Asset Management

    Aprimo Digital Asset Management is the answer to a complex problem in a changing environment.

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  • Bank of America Success Story

    Bank of America Success Story

    Find out how Bank of America, the nation's leading financial institution, used Aprimo Plan and Spend and Productivity Management products to market smarter.

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  • On-Demand Webinar: Aprimo & FADEL: Best Practices for Protecting Your Brand in Global, Omnichannel Experiences43:35

    On-Demand Webinar: Aprimo & FADEL: Best Practices for Protecting Your Brand in Global, Omnichannel Experiences

    how should you publish content so that you know which brand assets are approved for use? What is the best practice for managing how long you can use an asset for, on which channels? Learn more!

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  • Ubisoft Success Story

    Ubisoft Success Story

    Learn how Ubisoft, a creator, publisher, and distributor of interactive entertainment and services, uses Aprimo Digital Asset Management to manage its global assets.

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  • KPMG Forms Strategic Alliance with Aprimo3:00

    KPMG Forms Strategic Alliance with Aprimo

    This new partnership will help organizations achieve marketing transformation by centralizing and standardizing marketing spend, processes, and content management.

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  • How to Evolve Your Marketing and Become Agile

    How to Evolve Your Marketing and Become Agile

    Modern marketing now requires Agility as part of a digital transformation to deliver consistent, speedy, effective customer experiences to keep up with increasing consumer demands.

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  • Bringing Together the 4 Cornerstones of Marketing to Close the Gaps

    Bringing Together the 4 Cornerstones of Marketing to Close the Gaps

    To close the marketing gaps, you need control over the four cornerstones required for a stable and strong marketing department -- budgets, people, data, and content.

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  • Three Keys to Optimizing Your Marketing Technology Stack

    Three Keys to Optimizing Your Marketing Technology Stack

    This blog explains three ways organizations can optimize their marketing technology stack--the collection of software a company uses to execute or support marketing activities and programs.

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