As a marketing leader, you must now be able to report on the ROI of all activities and spend. Learn how Aprimo’s platform solutions can help your organization better manage resources and spend to meet these emerging demands.
Content operations is the set of processes, people, and technologies needed for strategically planning, creating, managing, and analyzing all content types for all channels across an enterprise.
Learn why Aprimo is a Leader in The Forrester Wave™ for Digital Asset ManagementDownload Now
So the industry-wide push around understanding your customer makes sense, but have you thought about how to better understand your content?
Aprimo’s Brand capabilities equip all teams—internal and external—with everything they need to create and deliver exceptional omnichannel experiences.
Every single marketing team has talent. Coming up with clever campaigns, pitching ideas that seem guaranteed to build pipeline, and generating promising initiatives are rarely the biggest problems.
In my last post on the importance of creating structure in Agile marketing, I compared Agile marketing to bread making.
Find out why Aprimo DAM received the highest scores possible in the search, content collaboration support, and product vision criteria
Work habits are changing quickly as communities, cities, states, and nations all over the world enforce social distancing to slow the spread of the coronavirus.
Aprimo Productivity Management helps you streamline and automate your work at every level.
Aprimo's Matt Clarke takes you through some of the capabilities in Aprimo that make remote work easier and more efficient.
With the emergence of new digital technologies, marketers like yourself manage an average of 23 different channels. Learn how you can solve your marketing gaps.
Gartner’s latest research states that CMO’s budgets have decreased, from about 12.1% of a company’s total operating budget in 2016 to 11.3% in 2017. Here is how you can do more with less!
This blog describes some strategies marketing leaders should take as they look to nail down their 2019 budgets.
Learn how to transform your marketing operations to deliver engaging brand experiences!
Optimize Content, Operations, and Performance with Aprimo!
According to The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018 by Forrester Research, the through-channel marketing automation market is growing.
This blog describes four strategies for how you can more accurately link performance to your marketing spend.
This blog describes reasons why CMOs must start thinking like CFOs and ways they can begin doing so.
Aprimo Productivity Management provides an intelligent, cloud-based solution to help marketers simplify and automate marketing collaboration.
Learn how Aprimo was able to help them achieve success by manage their marketing budgets and processes!
Aprimo Digital Asset Management is the answer to a complex problem in a changing environment.