Aprimo For The Marketing Leader

So the industry-wide push around understanding your customer makes sense, but have you thought about how to better understand your content?

Every single marketing team has talent. Coming up with clever campaigns, pitching ideas that seem guaranteed to build pipeline, and generating promising initiatives are rarely the biggest problems.

In my last post on the importance of creating structure in Agile marketing, I compared Agile marketing to bread making.

Find out why Aprimo DAM received the highest scores possible in the search, content collaboration support, and product vision criteria

Work habits are changing quickly as communities, cities, states, and nations all over the world enforce social distancing to slow the spread of the coronavirus.

Aprimo Productivity Management helps you streamline and automate your work at every level.

Aprimo's Matt Clarke takes you through some of the capabilities in Aprimo that make remote work easier and more efficient.

Gartner’s latest research states that CMO’s budgets have decreased, from about 12.1% of a company’s total operating budget in 2016 to 11.3% in 2017. Here is how you can do more with less!

This blog describes some strategies marketing leaders should take as they look to nail down their 2019 budgets.

According to The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018 by Forrester Research, the through-channel marketing automation market is growing.

This blog describes four strategies for how you can more accurately link performance to your marketing spend.

This blog describes reasons why CMOs must start thinking like CFOs and ways they can begin doing so.