Bank of America, the nation's leading financial institution, delivers quality services and products to more than 30 million customers. At Bank of America, measuring process improvement is an imperative. Find out how Bank of America used Aprimo Plan & Spend and Productivity Management products to market smarter.
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Where to Start with Agile Marketing Automation
In my last post on the importance of creating structure in Agile marketing, I compared Agile marketing to bread making.
The Forrester Wave™: Digital Asset Management for Customer Experience, Q4 2019
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Work habits are changing quickly as communities, cities, states, and nations all over the world enforce social distancing to slow the spread of the coronavirus.
Aprimo Productivity Management helps you streamline and automate your work at every level.
Tips on Working Remotely in Aprimo
Aprimo's Matt Clarke takes you through some of the capabilities in Aprimo that make remote work easier and more efficient.
Top Marketing Challenges and How to Solve Them
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CMOs Budgets Shrinks: 6 Ways To Do More With Less
Gartner’s latest research states that CMO’s budgets have decreased, from about 12.1% of a company’s total operating budget in 2016 to 11.3% in 2017. Here is how you can do more with less!
What Every Marketing Leader Needs to Know about Budget Planning
This blog describes some strategies marketing leaders should take as they look to nail down their 2019 budgets.
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Research Wave Through-Channel Marketing Automation, 2018 [Forrester]
According to The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018 by Forrester Research, the through-channel marketing automation market is growing.
How to Link Performance to Your Marketing Spend
This blog describes four strategies for how you can more accurately link performance to your marketing spend.
Why Every CMO Needs to Think Like a CFO
This blog describes reasons why CMOs must start thinking like CFOs and ways they can begin doing so.
2:15Aprimo Productivity Management
Aprimo Productivity Management provides an intelligent, cloud-based solution to help marketers simplify and automate marketing collaboration.
AT&T Success Story
Learn how Aprimo was able to help them achieve success by manage their marketing budgets and processes!
2:58Aprimo Digital Asset Management
Aprimo Digital Asset Management is the answer to a complex problem in a changing environment.
43:35On-Demand Webinar: Aprimo & FADEL: Best Practices for Protecting Your Brand in Global, Omnichannel Experiences
How should you publish content so that you know which brand assets are approved for use? What is the best practice for managing how long you can use an asset for, on which channels? Learn more!
Ubisoft Success Story
Learn how Ubisoft, a creator, publisher, and distributor of interactive entertainment and services, uses Aprimo Digital Asset Management to manage its global assets.
3:00KPMG Forms Strategic Alliance with Aprimo
This new partnership will help organizations achieve marketing transformation by centralizing and standardizing marketing spend, processes, and content management.
Bringing Together the 4 Cornerstones of Marketing to Close the Gaps
To close the marketing gaps, you need control over the four cornerstones required for a stable and strong marketing department -- budgets, people, data, and content.
