Watch Your Step Bridge the Gap to Boost Marketing Value and ROI

As a marketer, it’s hard to fathom a time when there were no cellphones, tablets, Google and YouTube, when your customers didn’t have instant access to Facebook, Twitter, Instagram, or Pinterest. It wasn’t that long ago. But the impact of this rapid evolution into a digitally-connected society has been transformational. It has given way to a 24/7, global, open market that has altered how your customers fundamentally live their lives -- how they communicate, research, shop, entertain, travel, and so much more. Digital transformation is necessary for businesses to keep up in an ever-changing marketing ecosystem.

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What Every Marketing Leader Needs to Know about Budget Planning
What Every Marketing Leader Needs to Know about Budget Planning

This blog describes some strategies marketing leaders should take as they look to nail down their 2019 budg...

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