Bank of America, the nation's leading financial institution, delivers quality services and products to more than 30 million customers. At Bank of America, measuring process improvement is an imperative. Find out how Bank of America used Aprimo Plan & Spend and Marketing Productivity products to market smarter.
Make the most of your “use it or lose it” budget
If you've got some "use it or lose it" funds, think about your 2017 marketing goals and take a look at some...
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Reverse Engineering the Customer Experience - 2019
Digital has transformed the experience battlefront. This ebook discusses how your enterprise can reverse engineer the customer experience to win customers in this new era.
Plan and Spend Product Data Sheet
Aprimo Plan & Spend helps organizations better manage and optimize marketing and customer experience financial investments.
Aprimo Productivity Management Product Brochure
Organizations are now challenged with delivering consistent customer experiences across all teams and channels and can use Aprimo Productivity Management to help.
Research Wave Digital Asset Management for Customer Experience, 2018 [Forrester]
The Digital Asset Management market is growing because more Application Development and Delivery professionals see content organization and delivery as a way to address their top challenges.
How to Evolve Your Marketing and Become Agile
Modern marketing now requires Agility as part of a digital transformation to deliver consistent, speedy, effective customer experiences to keep up with increasing consumer demands.
Top Marketing Challenges and How to Solve Them
With the emergence of new digital technologies, marketers like yourself manage an average of 23 different channels. Learn how you can solve your marketing gaps.
Aprimo Distributed Marketing Recognized as a “Leader” by Independent Research Firm
Marketing operations and channel marketing technology acknowledged as top ranked company with highest scores in Current Offering and Strategy categories
Aprimo Idea Lab
We are excited to announce Idea Lab! Helping marketers get from ideation to distribution of higher quality content faster. Get the Aprimo Advantage.
Aprimo uses Idea Lab to launch... Idea Lab!
All members of the marketing team can use Idea Lab as a visual canvas to capture and share ideas. Learn more about how we were able to use Idea Lab to organize our product launch!
Attention Content Marketers & Creatives… You’ll Want to Read This
For those creative minds, and any marketers involved in the content and campaign production processes – all of our day-to-day lives just got easier.
Product Update: Introducing Aprimo Idea Lab Plus More from Distributed Marketing & DAM
Aprimo is introducing Idea Lab and more in the latest product update!
Aprimo Introduces New Capabilities for Content Marketers, Creatives and Agency Partners
New Idea Lab solution helps marketers move more quickly from ideation to distribution of higher quality content.
Streamline Your Global Content Marketing Strategy with Aprimo
Content marketing will be critical to bringing these dynamic, personalized conversations to life. Learn how you can streamline your global content marketing strategy with Aprimo.
Managing Digital Assets in an Increasingly Distributed World
Studies by management consultants suggest that the typical worker spends 20 percent of their working week laden down by inefficiency. Learn more about how you can manage in this crazy world.
Get the advantage in retail marketing with Aprimo (One-Pager)
Content is king in the digital age, yet with never-ending promotions and sales, how do you break through the noise and reach your consumer faster and more efficiently?
Aprimo Idea Lab Data Sheet
Quickly move from ideation to planning, creation, and distribution of marketing campaigns and experiences with Aprimo Idea Lab.
Mind the Gap 2: Organizational Disruption: the Key to Optimizing Operational Efficiencies Webinar
While marketing operations capabilities are a requirement for today’s b-to-b marketing organizations, they can choose from a variety of approaches to execute those capabilities.
Product Update: Latest Enhancements in Marketing Productivity, DAM, and Distributed Marketing
It’s that time again! Here is a list of our latest features and enhancements from the past few months.
Marketing Operations in an Age of Disruption – Upcoming Webinar!
The world of marketing is changing and evolving. Read more about Marketing Operations in the age of disruption and register for our upcoming webinar with SiriusDecisions!
Vendor Landscape Marketing Resource Management 2017 [Forrester]