Bank of America, the nation's leading financial institution, delivers quality services and products to more than 30 million customers. At Bank of America, measuring process improvement is an imperative. Find out how Bank of America used Aprimo Plan & Spend and Marketing Productivity products to market smarter.
The Five Marketing Essentials eBook
Streamline your marketing, move tasks forward and create smarter marketing with marketing operations. Get t...
Error - something went wrong!
Other content in this Stream
Reverse Engineering Your Customer Experience
If engineering the customer experience involves making it, reverse engineering would be to step back and figure out how it’s actually made.
Research Wave Digital Asset Management for Customer Experience, 2018 [Forrester]
The Digital Asset Management market is growing because more Application Development and Delivery professionals see content organization and delivery as a way to address their top challenges.
How to Evolve Your Marketing and Become Agile
Modern marketing now requires Agility as part of a digital transformation to deliver consistent, speedy, effective customer experiences to keep up with increasing consumer demands.
Aprimo Plan & Spend Data Sheet
Align marketing planning and spend, maximize investments, and gain performance insights.
Top Marketing Challenges and How to Solve Them
With the emergence of new digital technologies, marketers like yourself manage an average of 23 different channels. Learn how you can solve your marketing gaps.
Aprimo Distributed Marketing Recognized as a “Leader” by Independent Research Firm
Marketing operations and channel marketing technology acknowledged as top ranked company with highest scores in Current Offering and Strategy categories
Aprimo Idea Lab
We are excited to announce Idea Lab! Helping marketers get from ideation to distribution of higher quality content faster. Get the Aprimo Advantage.
Aprimo uses Idea Lab to launch... Idea Lab!
All members of the marketing team can use Idea Lab as a visual canvas to capture and share ideas. Learn more about how we were able to use Idea Lab to organize our product launch!
Attention Content Marketers & Creatives… You’ll Want to Read This
For those creative minds, and any marketers involved in the content and campaign production processes – all of our day-to-day lives just got easier.
Product Update: Introducing Aprimo Idea Lab Plus More from Distributed Marketing & DAM
Aprimo is introducing Idea Lab and more in the latest product update!
Aprimo Introduces New Capabilities for Content Marketers, Creatives and Agency Partners
New Idea Lab solution helps marketers move more quickly from ideation to distribution of higher quality content.
Streamline Your Global Content Marketing Strategy with Aprimo
Content marketing will be critical to bringing these dynamic, personalized conversations to life. Learn how you can streamline your global content marketing strategy with Aprimo.
Get the advantage with Aprimo – Aprimo Product Overview
Learn more about Aprimo's products and how we can help you get the advantage.
Managing Digital Assets in an Increasingly Distributed World
Studies by management consultants suggest that the typical worker spends 20 percent of their working week laden down by inefficiency. Learn more about how you can manage in this crazy world.
Aprimo Marketing Productivity – Resource Planning Data Sheet
Decrease Time-To-Market with Resource Capacity Management in Aprimo Marketing Productivity
Get the advantage in retail marketing with Aprimo (One-Pager)
Content is king in the digital age, yet with never-ending promotions and sales, how do you break through the noise and reach your consumer faster and more efficiently?
Aprimo Idea Lab Data Sheet
Quickly move from ideation to planning, creation, and distribution of marketing campaigns and experiences with Aprimo Idea Lab.
Mind the Gap 2: Organizational Disruption: the Key to Optimizing Operational Efficiencies Webinar
While marketing operations capabilities are a requirement for today’s b-to-b marketing organizations, they can choose from a variety of approaches to execute those capabilities.
Product Update: Latest Enhancements in Marketing Productivity, DAM, and Distributed Marketing
It’s that time again! Here is a list of our latest features and enhancements from the past few months.
Marketing Operations in an Age of Disruption – Upcoming Webinar!