Keep your marketing shelves stocked with fresh content [Aprimo for Retail]

January 16, 2018

You know better than most how quickly things change in the retail industry. It’s constantly evolving, which means you are under non- stop pressure not only to keep up with ever-changing consumer needs but to keep ahead of the competition. Content is king in the digital age, yet with never-ending promotions and sales, how do you break through the noise and reach your consumer faster and more efficiently?

On average, marketers communicate with their audience across 23 different channels, but that’s not enough. We are continually tasked with increasing the frequency and velocity of these touchpoints, all while managing multiple projects, assets, and teams who are often scattered around the world. This creates new pain points across all marketing departments known as the ever-increasing Marketing Operational Gap, which in turn leads to every marketer’s worst fear – the Experience Gap. 

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