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Mind the Gap 2: Organizational Disruption: the Key to Optimizing Operational Efficiencies Webinar

January 25, 2018

While marketing operations capabilities are a requirement for today’s b-to-b marketing organizations, they can choose from a variety of approaches to execute those capabilities.

The key to success is matching an organization’s situation and requirements to the right execution model. In this webinar Jeff Clark (Research Director at SiriusDecisions) and Ed Breault (VP Marketing at Aprimo) will define the organizational choices for executing marketing operations responsibilities and the advantages and risks associated with each choice, addressing the topics such as organizational model and responsibilities and technology platform.

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