Mind the Gap 2: Organizational disruption: the key to optimizing operational efficiencies

  • Mind the Gap 3:  Digital Transformation: Assembling your Martech Stack Webinar38:12

    Mind the Gap 3: Digital Transformation: Assembling your Martech Stack Webinar

    In this third webinar in the Aprimo 'Mind The Gap' Series, Scott Brinker (Chiefmartec) and Kevin Souers (Chief Product Officer, Aprimo) will discuss the status and trends in Marketing Technology.

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  • Mind the Gap 2: Organizational Disruption: the Key to Optimizing Operational Efficiencies Webinar53:37

    Mind the Gap 2: Organizational Disruption: the Key to Optimizing Operational Efficiencies Webinar

    While marketing operations capabilities are a requirement for today’s b-to-b marketing organizations, they can choose from a variety of approaches to execute those capabilities.

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  • Marketing Operations in an Age of Disruption – Upcoming Webinar!

    Marketing Operations in an Age of Disruption – Upcoming Webinar!

    The world of marketing is changing and evolving. Read more about Marketing Operations in the age of disruption and register for our upcoming webinar with SiriusDecisions!

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  • The SiriusDecisions Functional Design Model for Marketing Operations [SiriusDecisions]

    The SiriusDecisions Functional Design Model for Marketing Operations [SiriusDecisions]

    Options for allocating b-to-b marketing operations responsibilities.

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  • Transforming your organization to deliver a great customer experience [Mind the Gap Series]

    Transforming your organization to deliver a great customer experience [Mind the Gap Series]

    CMOs increasingly understand that accelerating revenue growth is closely tied to delivering an exceptional and consistent customer experience. But what does that entail?

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  • Transform non-working marketing spend into working media and content [Mind the Gap Series]

    Transform non-working marketing spend into working media and content [Mind the Gap Series]

    Marketing expenses fall into two categories – working and non-working marketing spend. Learn how you can transform more of your budget into working spend!

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