Marketing Resource Management helps enterprises better manage budgets, resources, and content so teams can get rich brand experiences to market faster than ever. Discover more about how Aprimo’s MRM solutions can help your organization.

  • Work is a 4-Letter Word—W#*K!—Productivity is where it’s at

    Work is a 4-Letter Word—W#*K!—Productivity is where it’s at

    When you wake up on a Monday, how do you feel when you say “I’m going to work?” Does it make you happy or motivated? Or do you immediately feel … The post Work is a 4-Letter...

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  • The Future of Marketing Operations [Channel Pro Report]

    The Future of Marketing Operations [Channel Pro Report]

    This report examines the latest trends in digital marketing, the challenges and opportunities that marketers face, and how emerging technologies are shaping the future of the industry.

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  • Not All Workflows Are Created Equal

    Not All Workflows Are Created Equal

    Many of us who have worked in marketing technology or marketing operations understand the benefits that automated workflows can bring to our marketing efforts. Terms like effectiveness,...

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  • Read How Customers Achieved Success Utilizing Aprimo's Technology!

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  • Research Wave Marketing Resource Management, 2018 [Forrester]

    Research Wave Marketing Resource Management, 2018 [Forrester]

    Check out how Aprimo did in the latest Forrester Research Wave!

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  • Aprimo Productivity Management2:15

    Aprimo Productivity Management

    Aprimo Productivity Management provides an intelligent, cloud-based solution to help marketers simplify and automate marketing collaboration.

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  • Telarus Customer Success Story3:01

    Telarus Customer Success Story

    Check out this video to learn how Telarus, a technology services distributor, uses Aprimo to help expedite the creation, distribution, and performance of various partner-branded content to help better

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  • Aprimo Marketing Resource Management Product Tour

    Aprimo Marketing Resource Management Product Tour

    Click on the buttons above to see how it's CMO uses Aprimo to ideate, plan, budget, create, distribute, and analyze marketing activities then push content to field offices for localization.

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  • Get the Forrester Wave Report: Marketing Resource Management!

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  • Take the MRM Product Tour!

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  • Aprimo Productivity Management Product Brochure

    Aprimo Productivity Management Product Brochure

    Organizations are now challenged with delivering consistent customer experiences across all teams and channels and can use Aprimo Productivity Management to help.

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  • Bank of America Success Story

    Bank of America Success Story

    Find out how Bank of America, the nation's leading financial institution, used Aprimo Plan and Spend and Productivity Management products to market smarter.

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  • Aprimo Productivity Management Product Data Sheet

    Aprimo Productivity Management Product Data Sheet

    Improve Efficiency with Intelligent Work Management

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  • What Every Marketing Leader Needs to Know about Budget Planning

    What Every Marketing Leader Needs to Know about Budget Planning

    This blog describes some strategies marketing leaders should take as they look to nail down their 2019 budgets.

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  • What in the World is Distributed Marketing?

    What in the World is Distributed Marketing?

    Distributed marketing is a term that has been floating around for quite some time now, but is still a concept new to many marketers. What is distributed marketing? Is it right for your organization?

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  • Aprimo Distributed Marketing Product Tour

    Aprimo Distributed Marketing Product Tour

    Let us show you how your marketing team can execute a partner-customized campaign and measure the performance of your entire community from a single place.

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  • Aprimo Distributed Marketing1:45

    Aprimo Distributed Marketing

    Distributed marketing is a model adopted by organizations who have both a central (corporate) marketing function as well as local (distributed) marketing functions. Find out how Aprimo can help you!

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  • Research Wave Through-Channel Marketing Automation, 2018 [Forrester]

    Research Wave Through-Channel Marketing Automation, 2018 [Forrester]

    According to The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018 by Forrester Research, the through-channel marketing automation market is growing.

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