News

  • Taxonomy & Metadata: The Menu and Ingredients for Your DAM Restaurant [CMSWire]

    Taxonomy & Metadata: The Menu and Ingredients for Your DAM Restaurant [CMSWire]

    Digital asset management (DAM) offers organizations a single source of truth for all their customer experience assets: from images, photos and videos, to 3-D, audio and editorial content.

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  • How To Reverse Engineer the Customer Experience [EContent]

    How To Reverse Engineer the Customer Experience [EContent]

    Digital channels have transformed the customer experience battlefront. The terrain has changed and it’s more challenging than ever, as the battle for customer experiences is a 24/7 job.

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  • How Aprimo is building a better target customer strike-rate through ABM

    How Aprimo is building a better target customer strike-rate through ABM

    Marketing tech vendor's global demand generation leader shares his journey to adopt account-based marketing and the data and mindset shift required to make it a success.

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  • MarTech Interview with Ed Breault, Head of Marketing, Aprimo [MarTech]

    MarTech Interview with Ed Breault, Head of Marketing, Aprimo [MarTech]

    It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI.

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  • Is DAM Right for Me? 5 Questions to Ask [CMS Wire]

    Is DAM Right for Me? 5 Questions to Ask [CMS Wire]

    Once viewed as a supporting technology for industries that depended on large quantities of rich content assets, today, DAM has become central to enterprises due to the increased use of rich assets.

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  • Our Winners: 2019 DMN Marketing Hall of Femme and Women to Watch [DMN]

    Our Winners: 2019 DMN Marketing Hall of Femme and Women to Watch [DMN]

    Lisa Sharapata, Senior Director of Brand Experience at Aprimo, has been named on DMN's list of Women to Watch, which recognizes a group of marketers who whose high promise early on in their careers.

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  • Aprimo Looks to Accelerate Marketing Activities with Productivity Management Solution [Demand Gen Report]

    Aprimo Looks to Accelerate Marketing Activities with Productivity Management Solution [Demand Gen Report]

    Help marketers streamline valuable assets and deliver content, campaigns and experiences faster across all channels with Aprimo's Productivity Management solution.

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  • Love and Work: Professionals Talk About Why They Enjoy Their Jobs [Tech Funnel]

    Love and Work: Professionals Talk About Why They Enjoy Their Jobs [Tech Funnel]

    Aprimo's Vice President of Marketing, Ed Breault, speaks with Tech Funnel about the reasons he loves working for Aprimo, including their innovative company and customer culture.

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  • How automated marketing content led to business growth for this services company [CMO.com.au]

    How automated marketing content led to business growth for this services company [CMO.com.au]

    Telarus turned to Aprimo for automated marketing capabilities

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  • Four Ways AI Has Changed Data Processing in Marketing [PerformanceIN]

    Four Ways AI Has Changed Data Processing in Marketing [PerformanceIN]

    If marketers apply artificial intelligence (AI) to their day-to-day tasks, it could change the way they do marketing forever. Here are four ways AI has changed data processing and management

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  • Ed Breault The Vice President of Marketing for Aprimo [Webmaster Radio]

    Ed Breault The Vice President of Marketing for Aprimo [Webmaster Radio]

    Today on Digital Marketplace we speak with Ed Breault, Vice President of Marketing for Aprimo. Ed is a “full stack” marketer driving both the art and science aspects of marketing.

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  • 5 Ways Marketers and Consumers have Driven the Evolution of Marketing Automation Platforms (MAPs) [MarTech Advisor]

    5 Ways Marketers and Consumers have Driven the Evolution of Marketing Automation Platforms (MAPs) [MarTech Advisor]

    Aprimo VP, Ed Breault talks about the evolution of marketing automation platforms (MAPs) and the various ways in which marketers and consumers have driven the evolution so far

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  • Ed Breault Talks About Idea Lab, His Marketing Journey, and Aprimo’s Story (WATCH) [Tech Funnel]

    Ed Breault Talks About Idea Lab, His Marketing Journey, and Aprimo’s Story (WATCH) [Tech Funnel]

    Ed Breault is the vice president and head of marketing at Aprimo, a Chicago-based marketing technology company that offers enterprise scale marketing software.

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  • Independent Research Firm Recognizes Aprimo as a “Leader” in Marketing Resource Management (MRM)

    Independent Research Firm Recognizes Aprimo as a “Leader” in Marketing Resource Management (MRM)

    Aprimo delivers comprehensive, yet modular MRM solution, according to the report, and achieves highest score possible in 25 criteria.

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  • How to Design the Right KPIs to Enable Performance-Driven B2B Marketing [MarTech Advisor]

    How to Design the Right KPIs to Enable Performance-Driven B2B Marketing [MarTech Advisor]

    For every marketing activity, there must be a way to measure its purpose and success rate. Even if such metrics show limited accomplishments, they also can point to inefficiencies.

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  • Why GDPR creates a "vicious circle" for marketers [cloudpro.co.uk]

    Why GDPR creates a "vicious circle" for marketers [cloudpro.co.uk]

    Customers will control the forthcoming trust economy, predict Aprimo

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  • Research Wave Digital Asset Management for Customer Experience, 2018 [Forrester]

    Research Wave Digital Asset Management for Customer Experience, 2018 [Forrester]

    The Digital Asset Management market is growing because more Application Development and Delivery professionals see content organization and delivery as a way to address their top challenges.

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  • Independent Research Firm Identifies Aprimo as a “Leader” in Digital Asset Management

    Independent Research Firm Identifies Aprimo as a “Leader” in Digital Asset Management

    Aprimo stands out with a strong, scalable platform, according to reference customers, and has achieved the highest score possible in 19 criteria.

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  • 25 Content Marketing Thought Leaders You Should be Paying Attention To [Relevance]

    25 Content Marketing Thought Leaders You Should be Paying Attention To [Relevance]

    Our Vice President of Marketing was recently recognized as one of the 25 Content Marketing Thought Leaders You Should be Paying Attention To by Relevance Content Promotion News & Insights.

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  • Does Marketing Automation have a Reporting Problem? [MarTech Advisor]

    Does Marketing Automation have a Reporting Problem? [MarTech Advisor]

    While marketing automation undoubtedly changed the game for marketers and marketing, is it evolving at the pace of marketing? Our VP of Marketing, Ed Breault talks about it along with other CMOs.

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