CMOs are increasingly challenged with reporting value based on the ROI of their marketing activities and spend. Discover more how Aprimo can help your organization better measure performance and utilize AI to meet emerging demands.

  • Aprimo AI Data Sheet

    Aprimo AI Data Sheet

    Aprimo AI helps complete a task and automatically optimizes resources on behalf of a user based on a specific use case.

    Read Now
  • Power Data-Driven Marketing with Performance Analytics

    Power Data-Driven Marketing with Performance Analytics

    Do you know if your marketing efforts are really paying off? As a marketing leader, you’re facing incredible disruption from every angle.

    Read Now
  • The Three E’s of Successfully Optimizing AI for Content

    The Three E’s of Successfully Optimizing AI for Content

    This blog describes how content marketers should use Artificial Intelligence (AI) technologies to help enrich, execute, and improve the customer experience.

    Read Now
  • Read How Customers Achieved Success Utilizing Aprimo's Technology

    Learn More
  • How to Link Performance to Your Marketing Spend

    How to Link Performance to Your Marketing Spend

    This blog describes four strategies for how you can more accurately link performance to your marketing spend.

    Read Now
  • Artificial Intelligence Helps Retailers Better Optimize Internal and External Data

    Artificial Intelligence Helps Retailers Better Optimize Internal and External Data

    This guest blog from ShiSh Shridhar from Microsoft discusses how retailers are using Artificial Intelligence (AI) to better manage all their data.

    Read Now
  • On-Demand Webinar: Optimizing AI for Marketing: What’s the Future and What’s Just Hype?45:27

    On-Demand Webinar: Optimizing AI for Marketing: What’s the Future and What’s Just Hype?

    Artificial Intelligence and machine learning have the potential to transform marketing by automating rote processes, simplifying digital asset management, and ultimately supporting more impactful CX.

    Watch Video
  • Determining a Business Value for Utilizing AI in Your Marketing

    Determining a Business Value for Utilizing AI in Your Marketing

    This blog describes several ways organizations can determine business values of utilizing Artificial Intelligence (AI) in their marketing activities.

    Read Now
  • ×

    Join Our Mailing List

    First Name
    Last Name
    Company Name
    !
    Thank you!
    Error - something went wrong!
  • Navigating Intelligence, AI, and Machine Learning Technologies for Marketing

    Navigating Intelligence, AI, and Machine Learning Technologies for Marketing

    This blog describes the differences between Machine Learning (ML), Artificial Intelligence (AI), and Intelligence and how they can be used in marketing.

    Read Now
  • Three Keys to Optimizing Your Marketing Technology Stack

    Three Keys to Optimizing Your Marketing Technology Stack

    This blog explains three ways organizations can optimize their marketing technology stack--the collection of software a company uses to execute or support marketing activities and programs.

    Read Now
  • loading
    Loading More...