Plan & Spend

Aprimo Plan & Spend helps organizations better manage marketing and customer experience financial investments. Our solution enables you to easily plan, configure, and visualize budgets to ensure your spend aligns with your enterprise goals.

  • Aprimo for Financial Services Datasheet

    Aprimo for Financial Services Datasheet

    Aprimo orchestrates and streamlines all the behind the scenes activity required to deliver exceptional customer experiences.

    Learn More
  • TTEC cut marketing automation operations costs by 75% with Aprimo

    Read Their Story
  • Analyzing Content Performance

    Analyzing Content Performance

    As a content marketer, do you find it difficult to know if a content program is paying for itself?

    Learn More
  • Content Budgeting

    Content Budgeting

    Does your marketing team build a content budget based on the cost of developing your content?

    Learn More
  • Move Over Vanity Metrics: It’s About Prescriptive Metrics Now

    Move Over Vanity Metrics: It’s About Prescriptive Metrics Now

    Marketing leaders today are prioritizing analytics, measurement, and performance measurement.

    Learn More
  • The Future of Work: Digital, Disparate, and Demanding

    The Future of Work: Digital, Disparate, and Demanding

    The global pandemic created by the novel coronavirus has ushered in a new reality for businesses.

    Learn More
  • 4 Tips to Keep Your Team Connected

    4 Tips to Keep Your Team Connected

    Work habits are changing quickly as communities, cities, states, and nations all over the world enforce social distancing to slow the spread of the coronavirus.

    Learn More
  • On-Demand Webinar: Marketing, Planning, and Budgeting - Make Sure Every Dollar Counts0:00

    On-Demand Webinar: Marketing, Planning, and Budgeting - Make Sure Every Dollar Counts

    Almost half of all marketing organizations put themselves at risk by using less developed planning and budgeting methods. Are you a part of that half? Don’t be - it’s not worth the risk. When marketin

    Watch Now
  • How to Link Performance to Your Marketing Spend

    How to Link Performance to Your Marketing Spend

    This blog describes four strategies for how you can more accurately link performance to your marketing spend.

    Learn More
  • AT&T Success Story

    AT&T Success Story

    Learn how Aprimo was able to help them achieve success by manage their marketing budgets and processes!

    Learn More
  • Aprimo Plan & Spend Product Brochure

    Aprimo Plan & Spend Product Brochure

    Aprimo Plan & Spend provides an intelligent financial management tool to maximize every investment and enhance customer experiences.

    Learn More
  • Bank of America Success Story

    Bank of America Success Story

    Find out how Bank of America, the nation's leading financial institution, used Aprimo Plan and Spend and Productivity Management products to market smarter.

    Learn More
  • Optimize AI for Planning and Budgeting to Maximize Marketing ROI

    Optimize AI for Planning and Budgeting to Maximize Marketing ROI

    This blog describes ways organizations can optimize Artificial Intelligence (AI) in their planning and budgeting processes to maximize their return on marketing investment.

    Learn More
  • Aprimo Plan & Spend Product Data Sheet

    Aprimo Plan & Spend Product Data Sheet

    Aprimo Plan & Spend helps organizations better manage and optimize marketing and customer experience financial investments.

    Learn More
  • What Every Marketing Leader Needs to Know about Budget Planning

    What Every Marketing Leader Needs to Know about Budget Planning

    This blog describes some strategies marketing leaders should take as they look to nail down their 2019 budgets.

    Learn More
  • Aprimo Budget Allocation Data Sheet

    Aprimo Budget Allocation Data Sheet

    Optimize your marketing planning with increased budget visibility and get the most out of your funds with Aprimo Plan & Spend's Budget Allocation.

    Learn More
  • Why Every CMO Needs to Think Like a CFO

    Why Every CMO Needs to Think Like a CFO

    This blog describes reasons why CMOs must start thinking like CFOs and ways they can begin doing so.

    Learn More
  • Best Practices in Plan & Spend with Jim Billingsley [Aprimo Sync! Chicago]

    Best Practices in Plan & Spend with Jim Billingsley [Aprimo Sync! Chicago]

    Slides from Jim Billingsley's Best Practices in Plan & Spend presentation at Aprimo Sync! Chicago.

    Learn More
  • Transform Non-Working Marketing Spend into Working Media and Content

    Transform Non-Working Marketing Spend into Working Media and Content

    Marketing expenses fall into two categories – working and non-working marketing spend. Learn how you can transform more of your budget into working spend!

    Learn More
  • loading
    Loading More...