Plan & Spend
Aprimo Plan & Spend helps organizations better manage marketing and customer experience financial investments. Our solution enables you to easily plan, configure, and visualize budgets to ensure your spend aligns with your enterprise goals.
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Learn MoreWhy Every CMO Needs to Think Like a CFO
Marketing had to “get in shape” really quickly in 2020 to adapt to an environment that, while it didn’t change overnight, took only a couple nights to rip up everyone’s plans for the year.
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TTEC cut marketing automation operations costs by 75% with Aprimo
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Aprimo for Financial Services Datasheet
Aprimo orchestrates and streamlines all the behind the scenes activity required to deliver exceptional customer experiences.
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Learn MoreAnalyzing Content Performance
As a content marketer, do you find it difficult to know if a content program is paying for itself?
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Learn MoreContent Budgeting
Does your marketing team build a content budget based on the cost of developing your content?
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Learn MoreMove Over Vanity Metrics: It’s About Prescriptive Metrics Now
Marketing leaders today are prioritizing analytics, measurement, and performance measurement.
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Learn MoreThe Future of Work: Digital, Disparate, and Demanding
The global pandemic created by the novel coronavirus has ushered in a new reality for businesses.
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Learn More4 Tips to Keep Your Team Connected
Work habits are changing quickly as communities, cities, states, and nations all over the world enforce social distancing to slow the spread of the coronavirus.
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0:00Watch NowOn-Demand Webinar: Marketing, Planning, and Budgeting - Make Sure Every Dollar Counts
Almost half of all marketing organizations put themselves at risk by using less developed planning and budgeting methods. Are you a part of that half? Don’t be - it’s not worth the risk. When marketin
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Learn MoreHow to Link Performance to Your Marketing Spend
This blog describes four strategies for how you can more accurately link performance to your marketing spend.
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AT&T Success Story
Learn how Aprimo was able to help them achieve success by manage their marketing budgets and processes!
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Aprimo Plan & Spend Product Brochure
Aprimo Plan & Spend provides an intelligent financial management tool to maximize every investment and enhance customer experiences.
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Bank of America Success Story
Find out how Bank of America, the nation's leading financial institution, used Aprimo Plan and Spend and Productivity Management products to market smarter.
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Learn MoreOptimize AI for Planning and Budgeting to Maximize Marketing ROI
This blog describes ways organizations can optimize Artificial Intelligence (AI) in their planning and budgeting processes to maximize their return on marketing investment.
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Aprimo Plan & Spend Product Data Sheet
Aprimo Plan & Spend helps organizations better manage and optimize marketing and customer experience financial investments.
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Learn MoreWhat Every Marketing Leader Needs to Know about Budget Planning
This blog describes some strategies marketing leaders should take as they look to nail down their 2019 budgets.
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Aprimo Budget Allocation Data Sheet
Optimize your marketing planning with increased budget visibility and get the most out of your funds with Aprimo Plan & Spend's Budget Allocation.
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Learn MoreWhy Every CMO Needs to Think Like a CFO
This blog describes reasons why CMOs must start thinking like CFOs and ways they can begin doing so.
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Best Practices in Plan & Spend with Jim Billingsley [Aprimo Sync! Chicago]
Slides from Jim Billingsley's Best Practices in Plan & Spend presentation at Aprimo Sync! Chicago.
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Learn MoreTransform Non-Working Marketing Spend into Working Media and Content
Marketing expenses fall into two categories – working and non-working marketing spend. Learn how you can transform more of your budget into working spend!
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