Plan & Spend

Aprimo Plan & Spend helps organizations better manage marketing and customer experience financial investments. Our solution enables you to easily plan, configure, and visualize budgets to ensure your spend aligns with your enterprise goals.

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On-Demand Webinar: Marketing, Planning, and Budgeting - Make Sure Every Dollar Counts

Almost half of all marketing organizations put themselves at risk by using less developed planning and budgeting methods. Are you a part of that half? Don’t be - it’s not worth the risk. When marketin
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How to Link Performance to Your Marketing Spend

This blog describes four strategies for how you can more accurately link performance to your marketing spend.
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AT&T Success Story

Learn how Aprimo was able to help them achieve success by manage their marketing budgets and processes!
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Aprimo Plan & Spend Product Brochure

Aprimo Plan & Spend provides an intelligent financial management tool to maximize every investment and enhance customer experiences.
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Bank of America Success Story

Find out how Bank of America, the nation's leading financial institution, used Aprimo Plan and Spend and Productivity Management products to market smarter.
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Optimize AI for Planning and Budgeting to Maximize Marketing ROI

This blog describes ways organizations can optimize Artificial Intelligence (AI) in their planning and budgeting processes to maximize their return on marketing investment.
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Aprimo Plan & Spend Product Data Sheet

Aprimo Plan & Spend helps organizations better manage and optimize marketing and customer experience financial investments.
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What Every Marketing Leader Needs to Know about Budget Planning

This blog describes some strategies marketing leaders should take as they look to nail down their 2019 budgets.
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Read Now
Aprimo Budget Allocation Data Sheet

Optimize your marketing planning with increased budget visibility and get the most out of your funds with Aprimo Plan & Spend's Budget Allocation.
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Why Every CMO Needs to Think Like a CFO

This blog describes reasons why CMOs must start thinking like CFOs and ways they can begin doing so.
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Best Practices in Plan & Spend with Jim Billingsley [Aprimo Sync! Chicago]

Slides from Jim Billingsley's Best Practices in Plan & Spend presentation at Aprimo Sync! Chicago.
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Transform Non-Working Marketing Spend into Working Media and Content

Marketing expenses fall into two categories – working and non-working marketing spend. Learn how you can transform more of your budget into working spend!
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Plan & Spend

On-Demand Webinar: Marketing, Planning, and Budgeting - Make Sure Every Dollar Counts

Almost half of all marketing organizations put themselves at risk by using less developed planning and budgeting methods. Are you a part of that half? Don’t be - it’s not worth the risk. When marketin

How to Link Performance to Your Marketing Spend

This blog describes four strategies for how you can more accurately link performance to your marketing spend.

AT&T Success Story

Learn how Aprimo was able to help them achieve success by manage their marketing budgets and processes!

Aprimo Plan & Spend Product Brochure

Aprimo Plan & Spend provides an intelligent financial management tool to maximize every investment and enhance customer experiences.

Bank of America Success Story

Find out how Bank of America, the nation's leading financial institution, used Aprimo Plan and Spend and Productivity Management products to market smarter.

Optimize AI for Planning and Budgeting to Maximize Marketing ROI

This blog describes ways organizations can optimize Artificial Intelligence (AI) in their planning and budgeting processes to maximize their return on marketing investment.

Aprimo Plan & Spend Product Data Sheet

Aprimo Plan & Spend helps organizations better manage and optimize marketing and customer experience financial investments.

What Every Marketing Leader Needs to Know about Budget Planning

This blog describes some strategies marketing leaders should take as they look to nail down their 2019 budgets.

Aprimo Budget Allocation Data Sheet

Optimize your marketing planning with increased budget visibility and get the most out of your funds with Aprimo Plan & Spend's Budget Allocation.

Why Every CMO Needs to Think Like a CFO

This blog describes reasons why CMOs must start thinking like CFOs and ways they can begin doing so.

Best Practices in Plan & Spend with Jim Billingsley [Aprimo Sync! Chicago]

Slides from Jim Billingsley's Best Practices in Plan & Spend presentation at Aprimo Sync! Chicago.

Transform Non-Working Marketing Spend into Working Media and Content

Marketing expenses fall into two categories – working and non-working marketing spend. Learn how you can transform more of your budget into working spend!