Plan & Spend
Aprimo Plan & Spend helps organizations better manage marketing and customer experience financial investments. Our solution enables you to easily plan, configure, and visualize budgets to ensure your spend aligns with your enterprise goals.
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0:00Watch NowOn-Demand Webinar: Marketing, Planning, and Budgeting - Make Sure Every Dollar Counts
Almost half of all marketing organizations put themselves at risk by using less developed planning and budgeting methods. Are you a part of that half? Don’t be - it’s not worth the risk. When marketin
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Learn MoreHow to Link Performance to Your Marketing Spend
This blog describes four strategies for how you can more accurately link performance to your marketing spend.
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AT&T Success Story
Learn how Aprimo was able to help them achieve success by manage their marketing budgets and processes!
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Aprimo Plan & Spend Product Brochure
Aprimo Plan & Spend provides an intelligent financial management tool to maximize every investment and enhance customer experiences.
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Bank of America Success Story
Find out how Bank of America, the nation's leading financial institution, used Aprimo Plan and Spend and Productivity Management products to market smarter.
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Learn MoreOptimize AI for Planning and Budgeting to Maximize Marketing ROI
This blog describes ways organizations can optimize Artificial Intelligence (AI) in their planning and budgeting processes to maximize their return on marketing investment.
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Aprimo Plan & Spend Product Data Sheet
Aprimo Plan & Spend helps organizations better manage and optimize marketing and customer experience financial investments.
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Learn MoreWhat Every Marketing Leader Needs to Know about Budget Planning
This blog describes some strategies marketing leaders should take as they look to nail down their 2019 budgets.
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Aprimo Budget Allocation Data Sheet
Optimize your marketing planning with increased budget visibility and get the most out of your funds with Aprimo Plan & Spend's Budget Allocation.
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Learn MoreWhy Every CMO Needs to Think Like a CFO
This blog describes reasons why CMOs must start thinking like CFOs and ways they can begin doing so.
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Best Practices in Plan & Spend with Jim Billingsley [Aprimo Sync! Chicago]
Slides from Jim Billingsley's Best Practices in Plan & Spend presentation at Aprimo Sync! Chicago.
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Learn MoreTransform Non-Working Marketing Spend into Working Media and Content
Marketing expenses fall into two categories – working and non-working marketing spend. Learn how you can transform more of your budget into working spend!
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