Best Practices in Plan & Spend with Jim Billingsley [Aprimo Sync! Chicago]

May 29, 2018

Slides from Jim Billingsley's Best Practices in Plan & Spend presentation at Aprimo Sync! Chicago.

Previous Article
Why Every CMO Needs to Think Like a CFO
Why Every CMO Needs to Think Like a CFO

This blog describes reasons why CMOs must start thinking like CFOs and ways they can begin doing so.

Next Article
Transform Non-Working Marketing Spend into Working Media and Content
Transform Non-Working Marketing Spend into Working Media and Content

Marketing expenses fall into two categories – working and non-working marketing spend. Learn how you can tr...