Press Releases

View the latest press releases from Aprimo

  • Spring 2019 Release Sync announcement

    Spring 2019 Release Sync announcement

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  • inRiver and Aprimo Partner to Bridge the Product Data to Consumer Content Gap

    inRiver and Aprimo Partner to Bridge the Product Data to Consumer Content Gap

    Seamless Integration Across Platforms Helps Global Teams Build Consistent, Automated Customer Experiences from Creative Ideation to Campaign Optimization

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  • Aprimo Releases Expanded Integration with Rights Cloud™ by FADEL®

    Aprimo Releases Expanded Integration with Rights Cloud™ by FADEL®

    Integrated solution offers marketers at-a-glance visibility to how and where assets can be used for sophisticated digital rights management

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  • Aprimo and Episerver form Strategic Partnership to Create Industry’s first “Ideation to Experience” Solution

    Aprimo and Episerver form Strategic Partnership to Create Industry’s first “Ideation to Experience” Solution

    Integrated solution offers marketing, customer experiences, and eCommerce teams an automated, closed loop process to efficiently ideate, create, enrich, and deliver content into market

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  • KPMG Forms Strategic Alliance with Aprimo

    KPMG Forms Strategic Alliance with Aprimo

    New partnership will help organizations achieve marketing transformation by centralizing and standardizing marketing spend, processes, and content management.

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  • Aprimo Unveils Platform to Help Marketers Improve Productivity and ROI

    Aprimo Unveils Platform to Help Marketers Improve Productivity and ROI

    New functionalities help enterprises measure, understand, and optimize customer experience operations

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  • Aprimo Promotes Todd Rathje to Chief Customer Officer

    Aprimo Promotes Todd Rathje to Chief Customer Officer

    New position allows for the marketing operations leader to better focus on global customer base.

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  • Aprimo Achieves a Microsoft Gold Application Development Competency

    Aprimo Achieves a Microsoft Gold Application Development Competency

    Aprimo earns distinction through demonstrated technology success and customer commitment.

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  • Independent Research Firm Recognizes Aprimo as a “Leader” in Marketing Resource Management (MRM)

    Independent Research Firm Recognizes Aprimo as a “Leader” in Marketing Resource Management (MRM)

    Aprimo delivers comprehensive, yet modular MRM solution, according to the report, and achieves highest score possible in 25 criteria.

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  • Aprimo Announces 2018 APEX Award Winners at its Annual Sync Conference

    Aprimo Announces 2018 APEX Award Winners at its Annual Sync Conference

    Leading brands including CenturyLink, The Home Depot, Accenture, Sage and Delaware Digital, among others, honored for accelerating digital transformation at recent Aprimo Sync in London and Chicago

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  • Independent Research Firm Identifies Aprimo as a “Leader” in Digital Asset Management

    Independent Research Firm Identifies Aprimo as a “Leader” in Digital Asset Management

    Aprimo stands out with a strong, scalable platform, according to reference customers, and has achieved the highest score possible in 19 criteria.

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  • Aprimo Distributed Marketing Recognized as a “Leader” by Independent Research Firm

    Aprimo Distributed Marketing Recognized as a “Leader” by Independent Research Firm

    Marketing operations and channel marketing technology acknowledged as top ranked company with highest scores in Current Offering and Strategy categories

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  • Aprimo Introduces New Capabilities for Content Marketers, Creatives and Agency Partners

    Aprimo Introduces New Capabilities for Content Marketers, Creatives and Agency Partners

    New Idea Lab solution helps marketers move more quickly from ideation to distribution of higher quality content.

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  • Aprimo Reports Significant Growth in 2017, Doubles New Customer Base

    Aprimo Reports Significant Growth in 2017, Doubles New Customer Base

    The company's best-in-class offerings answered marketers' biggest 2017 challenges

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  • Aprimo to Exhibit Alongside Microsoft at NRF 2018 Retail’s Big Show

    Aprimo to Exhibit Alongside Microsoft at NRF 2018 Retail’s Big Show

    Aprimo has announced its presence at NRF 2018 Retail’s Big Show in New York City from January 14-16 with Microsoft

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  • Aprimo Evolves Marketing Productivity Solution with New Intelligent Capabilities

    Aprimo Evolves Marketing Productivity Solution with New Intelligent Capabilities

    Workflow enhancements strengthen Aprimo’s best-of-breed portfolio to help marketers simplify and automate marketing collaboration

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  • Aprimo Among Vendors Included in Marketing Resource Management (MRM) Landscape by Independent Research Firm

    Aprimo Among Vendors Included in Marketing Resource Management (MRM) Landscape by Independent Research Firm

    Strong capabilities across all 8 categories and noted for “enterprise breadth and depth of its scalable and modular MRM offering"

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  • Aprimo Announces 2017 APEX Award Winners at its Annual Sync Conference

    Aprimo Announces 2017 APEX Award Winners at its Annual Sync Conference

    AT&T, delaware digital, Dick’s Sporting Goods, Franklin Templeton Investments, OppenheimerFunds, Philips, and TD Ameritrade honored for driving marketing excellence

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  • Aprimo Advances its Distributed Marketing Platform with Robust Local Digital Advertising Engine and Lead Nurture Enhancements

    Aprimo Advances its Distributed Marketing Platform with Robust Local Digital Advertising Engine and Lead Nurture Enhancements

    New capabilities give global brands the advantage to automate local advertising and lead nurture campaigns throughout the buyer’s journey for world-class scalability and efficiency

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  • Aprimo Announces Further Innovation in AI and Ecosystem Integrations for Digital Asset Management Platform

    Aprimo Announces Further Innovation in AI and Ecosystem Integrations for Digital Asset Management Platform

    Category-leading DAM solution offers enhanced AI-powered auto-tagging, providing marketers instant value and full support in the cloud

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