Aprimo, marketing operations pioneer and category leader, announced today it has acquired ADAM Software, a leading global provider of enterprise-class Digital Asset Management (DAM) software solutions. ADAM will integrate directly into Aprimo’s platform, bringing customers the industry’s first and only marketing operations solution capable of handling both the production and publication of content – a critical process for quickly bringing rich media to market and creating world-class customer experiences at scale.
Most Recent Flipbooks
Aprimo Unveils Platform to Help Marketers Improve Productivity and ROI
New functionalities help enterprises measure, understand, and optimize customer experience operations
Aprimo Promotes Todd Rathje to Chief Customer Officer
New position allows for the marketing operations leader to better focus on global customer base.
Aprimo Achieves a Microsoft Gold Application Development Competency
Aprimo earns distinction through demonstrated technology success and customer commitment.
Independent Research Firm Recognizes Aprimo as a “Leader” in Marketing Resource Management (MRM)
Aprimo delivers comprehensive, yet modular MRM solution, according to the report, and achieves highest score possible in 25 criteria.
Aprimo Announces 2018 APEX Award Winners at its Annual Sync Conference
Leading brands including CenturyLink, The Home Depot, Accenture, Sage and Delaware Digital, among others, honored for accelerating digital transformation at recent Aprimo Sync in London and Chicago
Independent Research Firm Identifies Aprimo as a “Leader” in Digital Asset Management
Aprimo stands out with a strong, scalable platform, according to reference customers, and has achieved the highest score possible in 19 criteria.
Aprimo Distributed Marketing Recognized as a “Leader” by Independent Research Firm
Marketing operations and channel marketing technology acknowledged as top ranked company with highest scores in Current Offering and Strategy categories
Aprimo Introduces New Capabilities for Content Marketers, Creatives and Agency Partners
New Idea Lab solution helps marketers move more quickly from ideation to distribution of higher quality content.
Aprimo Reports Significant Growth in 2017, Doubles New Customer Base
The company's best-in-class offerings answered marketers' biggest 2017 challenges
Aprimo to Exhibit Alongside Microsoft at NRF 2018 Retail’s Big Show
Aprimo has announced its presence at NRF 2018 Retail’s Big Show in New York City from January 14-16 with Microsoft
Aprimo Evolves Marketing Productivity Solution with New Intelligent Capabilities
Workflow enhancements strengthen Aprimo’s best-of-breed portfolio to help marketers simplify and automate marketing collaboration
Aprimo Among Vendors Included in Marketing Resource Management (MRM) Landscape by Independent Research Firm
Strong capabilities across all 8 categories and noted for “enterprise breadth and depth of its scalable and modular MRM offering"
Aprimo Announces 2017 APEX Award Winners at its Annual Sync Conference
AT&T, delaware digital, Dick’s Sporting Goods, Franklin Templeton Investments, OppenheimerFunds, Philips, and TD Ameritrade honored for driving marketing excellence
Aprimo Advances its Distributed Marketing Platform with Robust Local Digital Advertising Engine and Lead Nurture Enhancements
New capabilities give global brands the advantage to automate local advertising and lead nurture campaigns throughout the buyer’s journey for world-class scalability and efficiency
Aprimo Announces Further Innovation in AI and Ecosystem Integrations for Digital Asset Management Platform
Category-leading DAM solution offers enhanced AI-powered auto-tagging, providing marketers instant value and full support in the cloud
Aprimo Launches SaaS Version of Category-Leading Digital Asset Management Solution
The cloud delivers the industry’s most comprehensive enterprise-grade solution to offer customers sophistication and scalability for unprecedented user experiences .
Aprimo Identifies Five Essentials For Organizations to Avoid Marketing Operations Mayhem in Latest Report
Through their latest report, Aprimo and TopRight have identified new and effective ways to drive behavior correlated with five essential marketing areas - plan, spend, create, distribute and perform.
Aprimo Appoints New Business Development Director for Southern Europe
Aprimo has further underlined its ambitions for significant market expansion in Europe with the appointment of a new Business Development Director for Southern Europe.
Aprimo Accelerates Digital Transformation for Financial Services Marketers on Microsoft Azure
The global scale and security of Microsoft Azure allows Aprimo’s financial services customers to fuel digital transformation initiatives to move marketing operations to the cloud.
Aprimo Brings Innovation to the Next Level with Product Updates to Equip Marketers with the “Aprimo Advantage”
