Aprimo, marketing operations pioneer and category leader, announced today it has acquired ADAM Software, a leading global provider of enterprise-class Digital Asset Management (DAM) software solutions. ADAM will integrate directly into Aprimo’s platform, bringing customers the industry’s first and only marketing operations solution capable of handling both the production and publication of content – a critical process for quickly bringing rich media to market and creating world-class customer experiences at scale.
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Aprimo has won the 2019 Microsoft Media & Communications Partner of the Year Award. Check out this press release to learn more.
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Aprimo announces Sync! and new product releases across its platform.
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Seamless Integration Across Platforms Helps Global Teams Build Consistent, Automated Customer Experiences from Creative Ideation to Campaign Optimization
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Integrated solution offers marketers at-a-glance visibility to how and where assets can be used for sophisticated digital rights management
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Integrated solution offers marketing, customer experiences, and eCommerce teams an automated, closed loop process to efficiently ideate, create, enrich, and deliver content into market
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