Aprimo Announces 2018 APEX Award Winners at its Annual Sync Conference

June 6, 2018

Aprimo, a global provider of marketing operations and digital asset management technology, announced the winners of its 2018 APEX [APrimo EXcellence] Awards at its annual Sync! conferences held separately in Chicago and London. The awards recognize organizations that drive marketing excellence through the use of Aprimo solutions and demonstrate tangible ROI while achieving their digital transformation initiatives.

This year’s Aprimo Sync! brought together hundreds of experts, customers and industry leaders focused on accelerating digital transformation in marketing. The two-day events encompassed discussion around the essentials of how to operationalize business and evolve marketing, spanning best practices around the use of marketing resource management and digital asset management to succeed in today’s digital- first world.

“As the marketing landscape continues to rapidly evolve, we are thrilled to bring together Aprimo experts, martech leaders and our customers at Aprimo Sync! to explore ways marketers can transform their business,” said Ed Breault, vice president and head of marketing, Aprimo. “How marketers manage budgets, people, data and content to maximize ROI is more important than ever. It presents challenges to marketing departments globally, but also new opportunities, and we are grateful to our Aprimo Sync! attendees for sharing their insights and engaging in discussions around how marketing operations and customer experiences can be enhanced and improved.”

Aprimo also announced the APEX Award winners at Sync! Chicago and London. The recipients were selected among hundreds of high-performing customers and service partners that use Aprimo's performance-driven solutions. The winners were selected based on various categories and included:

The Aprimo Advantage through Performance

CenturyLink was recognized for its use of Distributed Marketing to scale processes to support more partners. With Aprimo’s ability to scale in the form of automation and self-service, CenturyLink was able to allow more access and elevate marketing support for partners of all types and sizes.

Sage was recognized for its use of Marketing Productivity, Plan & Spend, and Digital Asset Management. By working with Aprimo, Sage saved time and money by moving away from quarterly planning processes to more continual planning, along with consistency in the use of common fields, terminology and mindsets created when planning, reviewing and reporting for users.

“We are delighted to be recognized with an APEX Award. We have been working closely with Aprimo for three years since the launch of the system and today they feel like an extension of our own team,” said a representative from Sage. “Together, we have encouraged product development and implementation of the system, which is now used by the whole global marketing team and has enabled greater visibility of plans and budgets across functions via platform integration.”

The Aprimo Advantage through Content

The Home Depot was recognized for its use of Digital Asset Management. By working with Aprimo, it was able to create a single source of truth to securely store and access all media assets. Now, The Home Depot is able to scale and onboard additional assets as companies are acquired, reducing any redundant agency cost for re-creating assets previously developed but not able to locate.

Aprimo Alliance Partner of the Year

Accenture was selected as an Aprimo Alliance Partner of the year. Accenture is leading one of the biggest deployments in the U.S. and has contributed to Aprimo’s momentum as an alliance partner.

Delaware Digital also was recognized as an Alliance Partner for the second year in a row. Throughout the transformation of ADAM to Aprimo, Delaware helped stay on top of the knowledge to drive better customer interest and adopt the new platform rapidly. Delaware also was recognized for its mature approach to supporting implementations, especially with customers who were in the sales process at the cusp of the acquisition.

In addition, Dean Brown, Marketing Systems Manager, of Franklin Templeton was recognized as Aprimo’s MVP of the Year for his participation in reference activities with proven results using Aprimo solutions. In addition, he was selected for being an advocate of the Aprimo company, people and solutions, as well as being a partner who shares the Aprimo values and executes on them.

Aprimo’s largest Sync! events to date follow recent significant company milestones. Just one year after the acquisition of ADAM Software, Aprimo was named a “Leader” among the most significant digital asset management providers by Forrester Research, Inc., a leading global research and advisory firm, in its new report: The Forrester WaveTM: Digital Asset Management For Customer Experience, Q2 2018.Plus, Aprimo was recently recognized among the platform vendors to “lead the pack” in through- channel marketing automation by Forrester Research in The Forrester WaveTM: Through-Channel Marketing Automation, Q2 2018.

To view full winner and nomination details for Aprimo’s APEX Awards, visit:


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