Today’s marketers are inundated with data. Winners are pulling ahead of the pack by their ability to quickly distill vast amounts of information and use key customer signals to inform their campaigns. Aprimo, a global leader in marketing operations, today announced the launch of its next-generation campaign management solution, Aprimo Campaign. The solution lets mid to large-sized organizations, marketing service providers, and agencies connect to and manage their customer and prospect databases using the cloud, and extract key customer insights to perform smarter marketing.
