New capabilities give global brands the advantage to automate local advertising and lead nurture campaigns throughout the buyer’s journey for world-class scalability and efficiency
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Aprimo Announces 2017 APEX Award Winners at its Annual Sync Conference
AT&T, delaware digital, Dick’s Sporting Goods, Franklin Templeton Investments, OppenheimerFunds, Philips, a...
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Aprimo Releases Expanded Integration with Rights Cloud™ by FADEL®
Integrated solution offers marketers at-a-glance visibility to how and where assets can be used for sophisticated digital rights management
Aprimo and Episerver form Strategic Partnership to Create Industry’s first “Ideation to Experience” Solution
Integrated solution offers marketing, customer experiences, and eCommerce teams an automated, closed loop process to efficiently ideate, create, enrich, and deliver content into market
Ed Breault The Vice President of Marketing for Aprimo [Webmaster Radio]
Today on Digital Marketplace we speak with Ed Breault, Vice President of Marketing for Aprimo. Ed is a “full stack” marketer driving both the art and science aspects of marketing.
5 Ways Marketers and Consumers have Driven the Evolution of Marketing Automation Platforms (MAPs) [MarTech Advisor]
Aprimo VP, Ed Breault talks about the evolution of marketing automation platforms (MAPs) and the various ways in which marketers and consumers have driven the evolution so far
Ed Breault Talks About Idea Lab, His Marketing Journey, and Aprimo’s Story (WATCH) [Tech Funnel]
Ed Breault is the vice president and head of marketing at Aprimo, a Chicago-based marketing technology company that offers enterprise scale marketing software.
Independent Research Firm Recognizes Aprimo as a “Leader” in Marketing Resource Management (MRM)
Aprimo delivers comprehensive, yet modular MRM solution, according to the report, and achieves highest score possible in 25 criteria.
How to Design the Right KPIs to Enable Performance-Driven B2B Marketing [MarTech Advisor]
For every marketing activity, there must be a way to measure its purpose and success rate. Even if such metrics show limited accomplishments, they also can point to inefficiencies.
Why GDPR creates a "vicious circle" for marketers [cloudpro.co.uk]
Customers will control the forthcoming trust economy, predict Aprimo
Aprimo Announces 2018 APEX Award Winners at its Annual Sync Conference
Leading brands including CenturyLink, The Home Depot, Accenture, Sage and Delaware Digital, among others, honored for accelerating digital transformation at recent Aprimo Sync in London and Chicago
Research Wave Digital Asset Management for Customer Experience, 2018 [Forrester]
The Digital Asset Management market is growing because more Application Development and Delivery professionals see content organization and delivery as a way to address their top challenges.
Independent Research Firm Identifies Aprimo as a “Leader” in Digital Asset Management
Aprimo stands out with a strong, scalable platform, according to reference customers, and has achieved the highest score possible in 19 criteria.
25 Content Marketing Thought Leaders You Should be Paying Attention To [Relevance]
Our Vice President of Marketing was recently recognized as one of the 25 Content Marketing Thought Leaders You Should be Paying Attention To by Relevance Content Promotion News & Insights.
Does Marketing Automation have a Reporting Problem? [MarTech Advisor]
While marketing automation undoubtedly changed the game for marketers and marketing, is it evolving at the pace of marketing? Our VP of Marketing, Ed Breault talks about it along with other CMOs.
Aprimo Distributed Marketing Recognized as a “Leader” by Independent Research Firm
Marketing operations and channel marketing technology acknowledged as top ranked company with highest scores in Current Offering and Strategy categories
Aprimo Introduces New Capabilities for Content Marketers, Creatives and Agency Partners
New Idea Lab solution helps marketers move more quickly from ideation to distribution of higher quality content.
Aprimo Reports Significant Growth in 2017, Doubles New Customer Base
The company's best-in-class offerings answered marketers' biggest 2017 challenges
The Two Biggest Gaps Every Marketer Must Address in 2018 [MarTech Advisor]
Today’s marketers and marketing departments are faced with more challenges than ever before, especially when it comes to brand experience and marketing operations.
NRF 2018: Where Microsoft partners bring intelligent retail [Microsoft]
Microsoft is teaming up with their top partners at the upcoming National Retail Federation's annual trade show in New York City!
Aprimo to Exhibit Alongside Microsoft at NRF 2018 Retail’s Big Show
Aprimo has announced its presence at NRF 2018 Retail’s Big Show in New York City from January 14-16 with Microsoft
Anurag Harsh Joins IPsoft; Aprimo Adds Mark Fera; Matt Knust Joins Aki Technologies [Adotas]