Consumers today want to associate more with the brand than with other less interesting elements of a company and the consumer controls their individual brand experience like never before, so say the key findings of a major global survey of marketing leaders on the Future of Marketing. Published today, the research was conducted by Forbes Insights in association with Aprimo, a leading global provider of marketing operations software.
Home » Press & Media » Aprimo and Forbes Insights Team Up to Survey Global Marketing Leaders About the Future of Marketing
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