Aprimo Identifies Five Essentials For Organizations to Avoid Marketing Operations Mayhem in Latest Report

July 17, 2017

Aprimo, a global leader in marketing operations software solutions, together with Atlanta-based transformational marketing consulting firm, TopRight, has commissioned a major market research project that looks into the art & science of marketing operations. 

The research focused questions around five essential areas within marketing operations that marketers must proactively engage with to mitigate the risks of the mayhem that many organizations face on a daily basis: plan, spend, create, distribute and perform. Through objective analysis of the research finding, Aprimo and TopRight have identified new and effective ways to drive behavior correlated with these five essential parameters. The in-depth qualitative research project encompassed 275 marketing leaders in a range of business, commerce, and industrial sectors.

On July 24,  Michael Smith, Senior Director Strategic Communicataions at Aprimo and Dave Sutton, CEO/President at TopRight, will take part in a live webinar where they will explain and discuss the key findings of their research. All registrants will receive the full 25-page report of the research project findings, as well as a White Paper, and a Marketing Operations Survival Guide.

What’s Your Marketing Mayhem? How to Overcome Complexity to Meet Customer Expectations
Mon, Jul 24, 2017 2:00 PM - 3:00 PM CDT

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