Customers today are inundated with messaging across multiple channels telling them what to buy. But what they really want is more personal, relevant conversations with brands--not the one-way dialog that’s prevalent today.
Content marketing will be critical to bringing these dynamic, personalized conversations to life. Content marketers today, however, have too many disconnected components from content ideation, to approvals and scheduling, to asset management. Aprimo helps solve these challenges with solutions around content ideation, planning, calendaring, collaboration, measurement, and asset management.
