Aprimo Productivity Management enables enterprises to simplify collaboration to increase the speed to market of all campaigns and customer experiences. Intelligent workflows, automated task routing, reviews and approvals, and agile boards to help you better monitor work status, resources, and time-to-value.
See the Bigger Picture With a Central Marketing Calendar
Find out why Aprimo is a Leader in The Forrester Wave™ for Marketing Resource ManagementDownload
In this on-demand session, Splunk will take you through their best practices for traffic management, focusing on how they design and use workflows in Aprimo.
This session, led by Kathy Greene, will describe the Citizens Bank processes and how they use Aprimo to keep their operational data clean enough to make audits and regulatory checks simple.
Monash University is an Australian university with an enviable national and international reputation for research and teaching excellence. Learn how they utilize Aprimo for their marketing operations.
Take a Free Tour of Aprimo Productivity ManagementSee it in Action
Check out Pacific Life's 2 part webcast which includes... Part 1: Creative Teams in Aprimo & Part 2: The Broader Experience of Aprimo.
Watch Aprimo CMO and Director of Marketing Operations at Cigna, for a fireside chat regarding Cigna's journey from a pilot implementation to broad adoption and measurable operational success.
Check out TCA's Robert Rose's on-demand Sync! session on why Content Operations will be the most important part of your customer experience strategy
Every single marketing team has talent. Coming up with clever campaigns, pitching ideas that seem guaranteed to build pipeline, and generating promising initiatives are rarely the biggest problems.
In my last post on the importance of creating structure in Agile marketing, I compared Agile marketing to bread making.
Buyer’s Guide: What you need in an MRMRead Guide
Improve Efficiency with Intelligent Work Management
There is another striking similarity between going Agile and breadmaking: the various levels of maturity.
Aprimo Announces Enhancements to Its Agile Marketing Solution
At first glance, optimizing marketing resources may seem like one of those projects that you’d really like to get to, but never seem to have the time because there’s always something more pressing.
In our previous blog, we introduced Marketing Resource Management (MRM) solutions including why you might want one, what it entails, and how you measure return on the investment.
Modern marketing is complex, requiring multiple teams with different complementary skillsets to come together to deliver an exceptional customer experience.
In our previous blog post, we looked at some statistics from AgileSherpas’ Second Annual State of Agile Marketing Report that indicated that Agile continues to be the future of marketing.
Agile marketing is all the rage these days. CMOs from organizations as varied as IBM and Anheuser-Busch are singing the praises of Agile practices and the results they’re delivering.
Brands are quickly retooling their technology stacks to compete on differentiated customer experience.
The global pandemic created by the novel coronavirus has ushered in a new reality for businesses.
Work habits are changing quickly as communities, cities, states, and nations all over the world enforce social distancing to slow the spread of the coronavirus.