Productivity Management

Aprimo Productivity Management enables enterprises to simplify collaboration to increase the speed to market of all campaigns and customer experiences. Intelligent workflows, automated task routing, reviews and approvals, and agile boards to help you better monitor work status, resources, and time-to-value.

  • Aprimo Calendar Datasheet

    Aprimo Calendar Datasheet

    See the Bigger Picture With a Central Marketing Calendar

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  • Find out why Aprimo is a Leader in The Forrester Wave™ for Marketing Resource Management

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  • Splunk - Best Practices for Traffic Management in Aprimo [SYNC! 2020]

    Splunk - Best Practices for Traffic Management in Aprimo [SYNC! 2020]

    In this on-demand session, Splunk will take you through their best practices for traffic management, focusing on how they design and use workflows in Aprimo.

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  • Celebrating 15 Years of Continuous Improvement: Our Story at Citizens Bank [SYNC! 2020]

    Celebrating 15 Years of Continuous Improvement: Our Story at Citizens Bank [SYNC! 2020]

    This session, led by Kathy Greene, will describe the Citizens Bank processes and how they use Aprimo to keep their operational data clean enough to make audits and regulatory checks simple.

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  • From Service Shop to Strategic Division: Marketing’s use of Aprimo to Drive Marketing Forward [SYNC! 2020]

    From Service Shop to Strategic Division: Marketing’s use of Aprimo to Drive Marketing Forward [SYNC! 2020]

    Monash University is an Australian university with an enviable national and international reputation for research and teaching excellence. Learn how they utilize Aprimo for their marketing operations.

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  • Take a Free Tour of Aprimo Productivity Management

    See it in Action
  • Pacific Life’s Analog to Digital Breakthrough: An Evolution from Chaos to High Efficiency [SYNC! 2020]

    Pacific Life’s Analog to Digital Breakthrough: An Evolution from Chaos to High Efficiency [SYNC! 2020]

    Check out Pacific Life's 2 part webcast which includes... Part 1: Creative Teams in Aprimo & Part 2: The Broader Experience of Aprimo.

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  • Cigna's Evolution Toward Measurable Success [SYNC! 2020]

    Cigna's Evolution Toward Measurable Success [SYNC! 2020]

    Watch Aprimo CMO and Director of Marketing Operations at Cigna, for a fireside chat regarding Cigna's journey from a pilot implementation to broad adoption and measurable operational success.

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  • Content Ops: The Next Generation of Experience Marketing [SYNC 2020]

    Content Ops: The Next Generation of Experience Marketing [SYNC 2020]

    Check out TCA's Robert Rose's on-demand Sync! session on why Content Operations will be the most important part of your customer experience strategy

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  • Scale Content Operations: Understand the When and Why of Your Marketing

    Scale Content Operations: Understand the When and Why of Your Marketing

    Every single marketing team has talent. Coming up with clever campaigns, pitching ideas that seem guaranteed to build pipeline, and generating promising initiatives are rarely the biggest problems.

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  • Where to Start with Agile Marketing Automation

    Where to Start with Agile Marketing Automation

    In my last post on the importance of creating structure in Agile marketing, I compared Agile marketing to bread making.

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  • Buyer’s Guide: What you need in an MRM

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  • Aprimo Productivity Management Product Data Sheet

    Aprimo Productivity Management Product Data Sheet

    Improve Efficiency with Intelligent Work Management

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  • Structure: A Core Ingredient for High Performing Agile Marketing Teams

    Structure: A Core Ingredient for High Performing Agile Marketing Teams

    There is another striking similarity between going Agile and breadmaking: the various levels of maturity.

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  • 2020 Agile Product Updates Press Release

    2020 Agile Product Updates Press Release

    Aprimo Announces Enhancements to Its Agile Marketing Solution

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  • Taking Control of Marketing Chaos: The Benefits of Work Management

    Taking Control of Marketing Chaos: The Benefits of Work Management

    At first glance, optimizing marketing resources may seem like one of those projects that you’d really like to get to, but never seem to have the time because there’s always something more pressing.

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  • 5 Must-Have Insights Every Creative Team Needs That Make MRM Easy

    5 Must-Have Insights Every Creative Team Needs That Make MRM Easy

    In our previous blog, we introduced Marketing Resource Management (MRM) solutions including why you might want one, what it entails, and how you measure return on the investment.

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  • MRM 101: Marketing Resource Management for the Modern Marketer

    MRM 101: Marketing Resource Management for the Modern Marketer

    Modern marketing is complex, requiring multiple teams with different complementary skillsets to come together to deliver an exceptional customer experience.

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  • Agile Continues to be the Future of Marketing – Part 2

    Agile Continues to be the Future of Marketing – Part 2

    In our previous blog post, we looked at some statistics from AgileSherpas’ Second Annual State of Agile Marketing Report that indicated that Agile continues to be the future of marketing.

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  • Agile Continues to be the Future of Marketing

    Agile Continues to be the Future of Marketing

    Agile marketing is all the rage these days. CMOs from organizations as varied as IBM and Anheuser-Busch are singing the praises of Agile practices and the results they’re delivering.

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  • Forrester Names Aprimo a Leader In Marketing Resource Management

    Forrester Names Aprimo a Leader In Marketing Resource Management

    Brands are quickly retooling their technology stacks to compete on differentiated customer experience.

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  • The Future of Work: Digital, Disparate, and Demanding

    The Future of Work: Digital, Disparate, and Demanding

    The global pandemic created by the novel coronavirus has ushered in a new reality for businesses.

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  • 4 Tips to Keep Your Team Connected

    4 Tips to Keep Your Team Connected

    Work habits are changing quickly as communities, cities, states, and nations all over the world enforce social distancing to slow the spread of the coronavirus.

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