Productivity Management

Aprimo Productivity Management enables enterprises to simplify collaboration to increase the speed to market of all campaigns and customer experiences. Intelligent workflows, automated task routing, reviews and approvals, and agile boards to help you better monitor work status, resources, and time-to-value.

  • Where to Start with Agile Marketing Automation

    Where to Start with Agile Marketing Automation

    In my last post on the importance of creating structure in Agile marketing, I compared Agile marketing to bread making.

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  • Find out why Aprimo is a Leader in The Forrester Wave™ for Marketing Resource Management

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  • Structure: A Core Ingredient for High Performing Agile Marketing Teams

    Structure: A Core Ingredient for High Performing Agile Marketing Teams

    There is another striking similarity between going Agile and breadmaking: the various levels of maturity.

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  • 2020 Agile Product Updates Press Release

    2020 Agile Product Updates Press Release

    Aprimo Announces Enhancements to Its Agile Marketing Solution

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  • Taking Control of Marketing Chaos: The Benefits of Work Management

    Taking Control of Marketing Chaos: The Benefits of Work Management

    At first glance, optimizing marketing resources may seem like one of those projects that you’d really like to get to, but never seem to have the time because there’s always something more pressing.

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  • Take a free 10-minute tour of Aprimo Productivity Management

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  • 5 Must-Have Insights Every Creative Team Needs That Make MRM Easy

    5 Must-Have Insights Every Creative Team Needs That Make MRM Easy

    In our previous blog, we introduced Marketing Resource Management (MRM) solutions including why you might want one, what it entails, and how you measure return on the investment.

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  • MRM 101: Marketing Resource Management for the Modern Marketer

    MRM 101: Marketing Resource Management for the Modern Marketer

    Modern marketing is complex, requiring multiple teams with different complementary skillsets to come together to deliver an exceptional customer experience.

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  • Agile Continues to be the Future of Marketing – Part 2

    Agile Continues to be the Future of Marketing – Part 2

    In our previous blog post, we looked at some statistics from AgileSherpas’ Second Annual State of Agile Marketing Report that indicated that Agile continues to be the future of marketing.

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  • Agile Continues to be the Future of Marketing

    Agile Continues to be the Future of Marketing

    Agile marketing is all the rage these days. CMOs from organizations as varied as IBM and Anheuser-Busch are singing the praises of Agile practices and the results they’re delivering.

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  • Forrester Names Aprimo a Leader In Marketing Resource Management

    Forrester Names Aprimo a Leader In Marketing Resource Management

    Brands are quickly retooling their technology stacks to compete on differentiated customer experience.

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  • Buyer’s Guide: What you need in an MRM

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  • The Future of Work: Digital, Disparate, and Demanding

    The Future of Work: Digital, Disparate, and Demanding

    The global pandemic created by the novel coronavirus has ushered in a new reality for businesses.

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  • 4 Tips to Keep Your Team Connected

    4 Tips to Keep Your Team Connected

    Work habits are changing quickly as communities, cities, states, and nations all over the world enforce social distancing to slow the spread of the coronavirus.

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  • Video - Aprimo Productivity Management

    Video - Aprimo Productivity Management

    Aprimo Productivity Management helps you streamline and automate your work at every level.

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  • Tips on Working Remotely in Aprimo

    Tips on Working Remotely in Aprimo

    Aprimo's Matt Clarke takes you through some of the capabilities in Aprimo that make remote work easier and more efficient.

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  • State of Agile Marketing in 2020

    State of Agile Marketing in 2020

    A comprehensive survey tracking where Agile is heading—and insight into how Agile will win the battle against marketing inertia.

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  • Aprimo Productivity Management Product Brochure

    Aprimo Productivity Management Product Brochure

    Organizations are now challenged with delivering consistent customer experiences across all teams and channels and can use Aprimo Productivity Management to help.

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  • Work is a 4-Letter Word—W#*K!—Productivity is where it’s at

    Work is a 4-Letter Word—W#*K!—Productivity is where it’s at

    When you wake up on a Monday, how do you feel when you say “I’m going to work?” Does it make you happy or motivated? Or do you immediately feel … The post Work is a 4-Letter...

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  • Aprimo Productivity Management2:15

    Aprimo Productivity Management

    Aprimo Productivity Management provides an intelligent, cloud-based solution to help marketers simplify and automate marketing collaboration.

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  • Why Marketers Must Think of the Lifecycle of Their Content

    Why Marketers Must Think of the Lifecycle of Their Content

    This blog describes what the content lifecycle is and why marketers must actively manage each phase of it.

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  • Yorkshire Success Story: Building Society Utilizes Aprimo as Part of its Digital Transformation3:59

    Yorkshire Success Story: Building Society Utilizes Aprimo as Part of its Digital Transformation

    Watch this video to learn how Aprimo's integrated platform solutions helped YBS to automate and optimize its marketing processes and become more efficient across its enterprise.

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  • Not All Workflows Are Created Equal

    Not All Workflows Are Created Equal

    Many of us who have worked in marketing technology or marketing operations understand the benefits that automated workflows can bring to our marketing efforts. Terms like effectiveness,...

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