Aprimo Productivity Management

In my last post on the importance of creating structure in Agile marketing, I compared Agile marketing to bread making.

There is another striking similarity between going Agile and breadmaking: the various levels of maturity.

At first glance, optimizing marketing resources may seem like one of those projects that you’d really like to get to, but never seem to have the time because there’s always something more pressing.

In our previous blog, we introduced Marketing Resource Management (MRM) solutions including why you might want one, what it entails, and how you measure return on the investment.

Modern marketing is complex, requiring multiple teams with different complementary skillsets to come together to deliver an exceptional customer experience.

In our previous blog post, we looked at some statistics from AgileSherpas’ Second Annual State of Agile Marketing Report that indicated that Agile continues to be the future of marketing.

Agile marketing is all the rage these days. CMOs from organizations as varied as IBM and Anheuser-Busch are singing the praises of Agile practices and the results they’re delivering.

Brands are quickly retooling their technology stacks to compete on differentiated customer experience.

The global pandemic created by the novel coronavirus has ushered in a new reality for businesses.

Work habits are changing quickly as communities, cities, states, and nations all over the world enforce social distancing to slow the spread of the coronavirus.

Aprimo Productivity Management helps you streamline and automate your work at every level.

Aprimo's Matt Clarke takes you through some of the capabilities in Aprimo that make remote work easier and more efficient.

A comprehensive survey tracking where Agile is heading—and insight into how Agile will win the battle against marketing inertia.

When you wake up on a Monday, how do you feel when you say “I’m going to work?” Does it make you happy or motivated? Or do you immediately feel … The post Work is a 4-Letter...

This blog describes what the content lifecycle is and why marketers must actively manage each phase of it.

Many of us who have worked in marketing technology or marketing operations understand the benefits that automated workflows can bring to our marketing efforts. Terms like effectiveness,...

This blog describes the type of technology solutions marketers need to manage their entire content lifecycle.