3rd Party Research
MightyGuides: 7 Experts on Using the Content Lifecycle to Maximize Content ROI
In this guidebook, 7 content experts weigh in on strategies and solutions for optimizing each stage of the content lifecycle.
Research Wave Marketing Resource Management, 2018 [Forrester]
Check out how Aprimo did in the latest Forrester Research Wave!
Research Wave Digital Asset Management for Customer Experience, 2018 [Forrester]
The Digital Asset Management market is growing because more Application Development and Delivery professionals see content organization and delivery as a way to address their top challenges.
Research Wave Through-Channel Marketing Automation, 2018 [Forrester]
According to The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018 by Forrester Research, the through-channel marketing automation market is growing.
The SiriusDecisions Functional Design Model for Marketing Operations [SiriusDecisions]
Options for allocating b-to-b marketing operations responsibilities.
Vendor Landscape Marketing Resource Management 2017 [Forrester]
Check out the new marketing resource management vendor landscape from Forrester and see how Aprimo is recognized as a comprehensive end-to-end MRM solution.
Driving Process Efficiency in Planning, Budgeting and Forecasting [SiriusDecisions]
In this brief, SiriusDecisions presents a three-step process to assess issues in planning, budgeting & forecasting; improve planning activities that commonly underperform; and establish measurements.
First 90 Days: Marketing Operations Leader [SiriusDecisions]
In this brief, SiriusDecisions outlines a marketing operations leader's key activities for the first 90 days in the role and references relevant SiriusDecisions research to ease the transition.