7 Experts on Using the Content Lifecycle to Maximize Content ROI

April 17, 2019

Managing content has become increasingly complex across an explosion of new consumer channels. But it’s also become increasingly essential as consumers place more importance on customer experiences than ever before.

In this guidebook, 7 content experts weigh in on strategies and solutions for optimizing each stage of the content lifecycle. They will share insights and takeaways to help your enterprise overcome challenges to ensure you create the content you need for impactful customer experiences.


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Research Wave Marketing Resource Management, 2018 [Forrester]
Research Wave Marketing Resource Management, 2018 [Forrester]

Check out how Aprimo did in the latest Forrester Research Wave!