Content Strategy and Operations: Planning Assumptions 2019

October 1, 2018

B-2-b marketing organizations must conduct a cross-functional information gap task to identify gaps in their content and work cross-functionally to solve these content problems. Too often, marketing organizations operate with fragmented content process ownership and a lack of best practices. In this brief, we recommend four actions that CMOs, content leaders and marketing teams should complete to identify and remedy their content engine gaps in 2019. [SiriusDecisions]

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Research Wave Marketing Resource Management, 2018 [Forrester]
Research Wave Marketing Resource Management, 2018 [Forrester]

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