Introducing the SiriusDecisions Content Transformation Roadmap

October 1, 2018

The SiriusDecisions Content Transformation Roadmap is a prescriptive framework that helps b-to-b CMOs and content leaders transform the cross-functional, end-to-end content lifecycle represented in the SiriusDecisions Content Model. In this brief, we explain how to plan, build and improve the roadmap's four content ecosystem pillars, which must work together to optimize results.

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Research Wave Marketing Resource Management, 2018 [Forrester]
Research Wave Marketing Resource Management, 2018 [Forrester]

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