The SiriusDecisions Content Transformation Roadmap is a prescriptive framework that helps b-to-b CMOs and content leaders transform the cross-functional, end-to-end content lifecycle represented in the SiriusDecisions Content Model. In this brief, we explain how to plan, build and improve the roadmap's four content ecosystem pillars, which must work together to optimize results.
In this guidebook, 7 content experts weigh in on strategies and solutions for optimizing each stage of the ...
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In this guidebook, 7 content experts weigh in on strategies and solutions for optimizing each stage of the content lifecycle.
Check out how Aprimo did in the latest Forrester Research Wave!
The Digital Asset Management market is growing because more Application Development and Delivery professionals see content organization and delivery as a way to address their top challenges.
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In this brief, SiriusDecisions presents a three-step process to assess issues in planning, budgeting & forecasting; improve planning activities that commonly underperform; and establish measurements.
In this brief, SiriusDecisions outlines a marketing operations leader's key activities for the first 90 days in the role and references relevant SiriusDecisions research to ease the transition.