Reverse Engineering the Customer Experience

If your organization’s way of delivering CX is ad hoc and doesn’t scale, you must step back and figure out how CX is actually made. Discover what your enterprise can do and how Aprimo can help.

  • Where to Start with Agile Marketing Automation

    Where to Start with Agile Marketing Automation

    In my last post on the importance of creating structure in Agile marketing, I compared Agile marketing to bread making.

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  • Reverse Engineering the Customer Experience - 2020

    Reverse Engineering the Customer Experience - 2020

    Digital has transformed the experience battlefront. This guidebook discusses how your enterprise can reverse engineer the customer experience to win customers in this new era.

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  • Managing the Content Tsunami is Critical to CX

    Managing the Content Tsunami is Critical to CX

    This blog discusses how large brands are struggling to manage the vast amounts of content they own, and how they can use technology, such as digital asset management solutions, to manage it.

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  • Read How Customers Achieved Success Utilizing Aprimo's Technology

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  • Aprimo Productivity Management Product Data Sheet

    Aprimo Productivity Management Product Data Sheet

    Improve Efficiency with Intelligent Work Management

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  • Best Practices for Reverse Engineering the CX

    Best Practices for Reverse Engineering the CX

    Looking at something from a different angle can give you an entirely different perspective. The same goes for the customer experience.

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  • AT&T Success Story

    AT&T Success Story

    Learn how Aprimo was able to help them achieve success by manage their marketing budgets and processes!

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  • A Digital Transformation for Your Customer Experience

    A Digital Transformation for Your Customer Experience

    The term “Digital Transformation” reached buzzword status a few years ago. According to this definition from CIO, Digital Transformation is a radical rethinking of how an organization uses..

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  • The Importance of Integration in Customer Experiences

    The Importance of Integration in Customer Experiences

    This blog discusses the role that MarTech integration plays in delivering consistent, engaging customer experiences, and ways organizations can facilitate that integration.

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  • On-Demand Webinar: Optimizing AI for Marketing: What’s the Future and What’s Just Hype?45:27

    On-Demand Webinar: Optimizing AI for Marketing: What’s the Future and What’s Just Hype?

    Artificial Intelligence and machine learning have the potential to transform marketing by automating rote processes, simplifying digital asset management, and ultimately supporting more impactful CX.

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  • Why Focusing on Customers Creates Positive Experiences

    Why Focusing on Customers Creates Positive Experiences

    This blog describes why marketing activities should no longer solely focus on products or services, but instead focus on customer needs and desires.

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  • How Having the Right Organizational Structure Affects CX

    How Having the Right Organizational Structure Affects CX

    This blog describes how reverse engineering your organizational structure to be more customer centric helps improve customer experiences.

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