Reverse Engineering the Customer Experience
If your organization’s way of delivering CX is ad hoc and doesn’t scale, you must step back and figure out how CX is actually made. Discover what your enterprise can do and how Aprimo can help.
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Scale Content Operations 2020
Gaining market share has always been less like a marathon and more like an extreme adventure race loaded with obstacles and sudden surprises.
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AT&T’s cycle time projections went from 2 weeks to 2 hours with Aprimo
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Learn MoreWhere to Start with Agile Marketing Automation
In my last post on the importance of creating structure in Agile marketing, I compared Agile marketing to bread making.
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Reverse Engineering the Customer Experience - 2020
Digital has transformed the experience battlefront. This guidebook discusses how your enterprise can reverse engineer the customer experience to win customers in this new era.
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Learn MoreManaging the Content Tsunami is Critical to CX
This blog discusses how large brands are struggling to manage the vast amounts of content they own, and how they can use technology, such as digital asset management solutions, to manage it.
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Take a free 10-minute tour of Aprimo Productivity Management
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Aprimo Productivity Management Product Data Sheet
Improve Efficiency with Intelligent Work Management
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Buyer’s Guide: What you need in an MRM
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Learn MoreBest Practices for Reverse Engineering the CX
Looking at something from a different angle can give you an entirely different perspective. The same goes for the customer experience.
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AT&T Success Story
Learn how Aprimo was able to help them achieve success by manage their marketing budgets and processes!
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Learn MoreA Digital Transformation for Your Customer Experience
The term “Digital Transformation” reached buzzword status a few years ago. According to this definition from CIO, Digital Transformation is a radical rethinking of how an organization uses..
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Learn MoreThe Importance of Integration in Customer Experiences
This blog discusses the role that MarTech integration plays in delivering consistent, engaging customer experiences, and ways organizations can facilitate that integration.
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45:27Watch NowOn-Demand Webinar: Optimizing AI for Marketing: What’s the Future and What’s Just Hype?
Artificial Intelligence and machine learning have the potential to transform marketing by automating rote processes, simplifying digital asset management, and ultimately supporting more impactful CX.
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Learn MoreWhy Focusing on Customers Creates Positive Experiences
This blog describes why marketing activities should no longer solely focus on products or services, but instead focus on customer needs and desires.
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Learn MoreHow Having the Right Organizational Structure Affects CX
This blog describes how reverse engineering your organizational structure to be more customer centric helps improve customer experiences.
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