Digital has transformed the experience battlefront. This guidebook discusses how your enterprise can reverse engineer the customer experience to win customers in this new era.
In my last post on the importance of creating structure in Agile marketing, I compared Agile marketing to b...
AT&T’s cycle time projections went from 2 weeks to 2 hours with AprimoRead Their Story
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Gaining market share has always been less like a marathon and more like an extreme adventure race loaded with obstacles and sudden surprises.
In my last post on the importance of creating structure in Agile marketing, I compared Agile marketing to bread making.
This blog discusses how large brands are struggling to manage the vast amounts of content they own, and how they can use technology, such as digital asset management solutions, to manage it.
Improve Efficiency with Intelligent Work Management
Looking at something from a different angle can give you an entirely different perspective. The same goes for the customer experience.
Learn how Aprimo was able to help them achieve success by manage their marketing budgets and processes!
The term “Digital Transformation” reached buzzword status a few years ago. According to this definition from CIO, Digital Transformation is a radical rethinking of how an organization uses..
This blog discusses the role that MarTech integration plays in delivering consistent, engaging customer experiences, and ways organizations can facilitate that integration.
Artificial Intelligence and machine learning have the potential to transform marketing by automating rote processes, simplifying digital asset management, and ultimately supporting more impactful CX.
This blog describes why marketing activities should no longer solely focus on products or services, but instead focus on customer needs and desires.
This blog describes how reverse engineering your organizational structure to be more customer centric helps improve customer experiences.