Through regionalized marketing, AT&T Consumer Marketing faced some key challenges with executing effective marketing programs. AT&T Creative Services was feeling the pressure from the ongoing integration of the wired and wireless worlds as well as the economic downturn. Learn how AT&T was able to achieve success by implementing Aprimo to manage their marketing budgets and processes!
Looking at something from a different angle can give you an entirely different perspective. The same goes f...
AT&T’s cycle time projections went from 2 weeks to 2 hours with AprimoRead Their Story
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