Through regionalized marketing, AT&T Consumer Marketing faced some key challenges with executing effective marketing programs. AT&T Creative Services was feeling the pressure from the ongoing integration of the wired and wireless worlds as well as the economic downturn. Learn how AT&T was able to achieve success by implementing Aprimo to manage their marketing budgets and processes!
AT&T’s cycle time projections went from 2 weeks to 2 hours with Aprimo
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Scale Content Operations 2020
Gaining market share has always been less like a marathon and more like an extreme adventure race loaded with obstacles and sudden surprises.
Where to Start with Agile Marketing Automation
In my last post on the importance of creating structure in Agile marketing, I compared Agile marketing to bread making.
Reverse Engineering the Customer Experience - 2020
Digital has transformed the experience battlefront. This guidebook discusses how your enterprise can reverse engineer the customer experience to win customers in this new era.
Managing the Content Tsunami is Critical to CX
This blog discusses how large brands are struggling to manage the vast amounts of content they own, and how they can use technology, such as digital asset management solutions, to manage it.
Aprimo Productivity Management Product Data Sheet
Improve Efficiency with Intelligent Work Management
Looking at something from a different angle can give you an entirely different perspective. The same goes for the customer experience.
A Digital Transformation for Your Customer Experience
The term “Digital Transformation” reached buzzword status a few years ago. According to this definition from CIO, Digital Transformation is a radical rethinking of how an organization uses..
The Importance of Integration in Customer Experiences
This blog discusses the role that MarTech integration plays in delivering consistent, engaging customer experiences, and ways organizations can facilitate that integration.
45:27Artificial Intelligence and machine learning have the potential to transform marketing by automating rote processes, simplifying digital asset management, and ultimately supporting more impactful CX.
Why Focusing on Customers Creates Positive Experiences
This blog describes why marketing activities should no longer solely focus on products or services, but instead focus on customer needs and desires.
How Having the Right Organizational Structure Affects CX
This blog describes how reverse engineering your organizational structure to be more customer centric helps improve customer experiences.
