Join us for a discussion with Laura Patterson, 3X Digital Asset Management architect, as she describes how she broke through barriers and became a change agent to help CVS Health evolve from using manual, disparate asset management processes to embracing a sophisticated, automated Azure cloud-based solution that enables increased creativity, streamlined visibility across its partner ecosystem, and integration with marketing operations. Learn how Laura persisted and gained leadership support throughout the 8-year transformation, which empowered the organization to be strategic and innovative with customizations—without needing to engage IT—so it could truly enhance its DAM experience.
As DAM platforms expand their native workflow capabilities, and Marketing Resource Management platforms get...
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The current and future role of DAM in the DXP (Digital Experience Platforms) landscape, focusing on how DAM enables faster go-to-market agility and why it is a critical component of DXP.