Join us for a discussion with Laura Patterson, 3X Digital Asset Management architect, as she describes how she broke through barriers and became a change agent to help CVS Health evolve from using manual, disparate asset management processes to embracing a sophisticated, automated Azure cloud-based solution that enables increased creativity, streamlined visibility across its partner ecosystem, and integration with marketing operations. Learn how Laura persisted and gained leadership support throughout the 8-year transformation, which empowered the organization to be strategic and innovative with customizations—without needing to engage IT—so it could truly enhance its DAM experience.
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Artificial Intelligence and machine learning have the potential to transform marketing by automating rote processes, simplifying digital asset management, and ultimately supporting more impactful CX.

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In this third webinar in the Aprimo 'Mind The Gap' Series, Scott Brinker (Chiefmartec) and Kevin Souers (Chief Product Officer, Aprimo) will discuss the status and trends in Marketing Technology.

Learn why agile marketing doesn't mean chaos and how it can help you bridge the gap!

Learn about how a well-structured marketing organization enables agile marketing and how to get started in our latest webinar.