Join us for a discussion with Laura Patterson, 3X Digital Asset Management architect, as she describes how she broke through barriers and became a change agent to help CVS Health evolve from using manual, disparate asset management processes to embracing a sophisticated, automated Azure cloud-based solution that enables increased creativity, streamlined visibility across its partner ecosystem, and integration with marketing operations. Learn how Laura persisted and gained leadership support throughout the 8-year transformation, which empowered the organization to be strategic and innovative with customizations—without needing to engage IT—so it could truly enhance its DAM experience.
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Watch this session and get the insights you need to evolve your marketing through 2020 and beyond!
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In this session you'll learn how Red Hat uses Aprimo PM to make their teams more effective, and how they eliminated spreadsheet chaos with Aprimo DAM.
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Get the full story of how Standard Life confidently executes its marketing plans while mitigating financial risk, successfully managing their reputation, and staying productive through company change.
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Jim Cavedo, Vice President for Global Solutions Consulting for Aprimo, and Deane Barker, Sr. Director of Content Management Strategy for Episerver, share insights in how leading organizations are able
48:34Webinar: Marketing Agility 20/20: An Agile Marketing Retrospective of 2019 and Predictions for 2020
In 2019, Agile has been front and center for marketing teams all over the world. But is every team doing Agile right? Watch Aprimo's CMO Ed Breault and AgileSherpa's President and Lead Trainer Andrea
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Keys to Mastering Marketing Trends for 2020 and Beyond: The news is full of stories that keep CMOs up at night: potential recession, trade wars, or the reality that a much larger company has just ente
0:00On-Demand Webinar: Marketing, Planning, and Budgeting - Make Sure Every Dollar Counts
Almost half of all marketing organizations put themselves at risk by using less developed planning and budgeting methods. Are you a part of that half? Don’t be - it’s not worth the risk. When marketin
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As DAM platforms expand their native workflow capabilities, and Marketing Resource Management platforms get smarter about embedding DAM within their sophisticated Production Workflow engines, an incre
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43:35On-Demand Webinar: Aprimo & FADEL: Best Practices for Protecting Your Brand in Global, Omnichannel Experiences
How should you publish content so that you know which brand assets are approved for use? What is the best practice for managing how long you can use an asset for, on which channels? Learn more!
22:44On-Demand Webinar: ABM Lead Acceleration Through Channel Marketing - B2C
Join us to discover how you can use both strategy and technology to quickly create engaging ABM channel marketing campaigns that allow customers to advance through the buyer’s journey more quickly. In
59:47On-Demand Webinar: Making Marketing More Productive
Marketing operations is a growing need for most organizations and the function’s value is increasingly recognized. Watch for more information on how you can make your marketing team more productive!
45:27Artificial Intelligence and machine learning have the potential to transform marketing by automating rote processes, simplifying digital asset management, and ultimately supporting more impactful CX.
53:37On-Demand Webinar: Organizational Disruption: the Key to Optimizing Operational Efficiencies
While marketing operations capabilities are a requirement for today’s b-to-b marketing organizations, they can choose from a variety of approaches to execute those capabilities.
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45:51On-Demand Webinar: Why Agile Marketing Doesn't Mean Chaos
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49:30On-Demand Webinar: How to Go Agile Without Going Crazy with Andrea Fryrear & Carolyn Ghaie
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