Join us for a discussion with Laura Patterson, 3X Digital Asset Management architect, as she describes how she broke through barriers and became a change agent to help CVS Health evolve from using manual, disparate asset management processes to embracing a sophisticated, automated Azure cloud-based solution that enables increased creativity, streamlined visibility across its partner ecosystem, and integration with marketing operations. Learn how Laura persisted and gained leadership support throughout the 8-year transformation, which empowered the organization to be strategic and innovative with customizations—without needing to engage IT—so it could truly enhance its DAM experience.
Other content in this Stream
48:34Webinar: Marketing Agility 20/20: An Agile Marketing Retrospective of 2019 and Predictions for 2020
In 2019, Agile has been front and center for marketing teams all over the world. But is every team doing Agile right? Watch Aprimo's CMO Ed Breault and AgileSherpa's President and Lead Trainer Andrea
0:00Webinar: Avoiding the Potholes With Marketing Ops
Keys to Mastering Marketing Trends for 2020 and Beyond: The news is full of stories that keep CMOs up at night: potential recession, trade wars, or the reality that a much larger company has just ente
0:00On-Demand Webinar: Marketing, Planning, and Budgeting - Make Sure Every Dollar Counts
Almost half of all marketing organizations put themselves at risk by using less developed planning and budgeting methods. Are you a part of that half? Don’t be - it’s not worth the risk. When marketin
57:51On-Demand Webinar: The Convergence of DAM and Production Workflow
As DAM platforms expand their native workflow capabilities, and Marketing Resource Management platforms get smarter about embedding DAM within their sophisticated Production Workflow engines, an incre
0:00Content and the customer experience are inherently connected. Yet many organizations still struggle with content strategy, skills, process, and technology challenges that handicap business goals.
1:00:05On-Demand Webinar: Be More Than a Content Vending Machine
Businesses must be more than a content vending machine to deliver rich customer experiences. Join us as Robert Rose and Ed Breault discuss ways to leverage content to improve CX.
43:35On-Demand Webinar: Aprimo & FADEL: Best Practices for Protecting Your Brand in Global, Omnichannel Experiences
how should you publish content so that you know which brand assets are approved for use? What is the best practice for managing how long you can use an asset for, on which channels? Learn more!
22:44On-Demand Webinar: ABM Lead Acceleration Through Channel Marketing - B2C
Join us to discover how you can use both strategy and technology to quickly create engaging ABM channel marketing campaigns that allow customers to advance through the buyer’s journey more quickly. In
59:47On-Demand Webinar: Making Marketing More Productive
Marketing operations is a growing need for most organizations and the function’s value is increasingly recognized. Watch for more information on how you can make your marketing team more productive!
45:27Artificial Intelligence and machine learning have the potential to transform marketing by automating rote processes, simplifying digital asset management, and ultimately supporting more impactful CX.
53:37On-Demand Webinar: Organizational Disruption: the Key to Optimizing Operational Efficiencies
While marketing operations capabilities are a requirement for today’s b-to-b marketing organizations, they can choose from a variety of approaches to execute those capabilities.
38:12On-Demand Webinar: Digital Transformation: Assembling your Martech Stack
In this third webinar in the Aprimo 'Mind The Gap' Series, Scott Brinker (Chiefmartec) and Kevin Souers (Chief Product Officer, Aprimo) will discuss the status and trends in Marketing Technology.
45:51On-Demand Webinar: Why Agile Marketing Doesn't Mean Chaos
Learn why agile marketing doesn't mean chaos and how it can help you bridge the gap!
49:30On-Demand Webinar: How to Go Agile Without Going Crazy with Andrea Fryrear & Carolyn Ghaie
Learn about how a well-structured marketing organization enables agile marketing and how to get started in our latest webinar.
37:13On-Demand Webinar: Channeling Nirvana: Lead Nurturing Best Practices for Channel Marketing
Learn more about how lead nurture programs can give your local marketing and partner campaigns the advantage. Walk away with lead nurture program ideas and best practices to add to your 2018 marketing
On-Demand Webinar: How to Automate Agency Operations and Grow Your Business
Using digital platforms to establish a healthy, long-term client relationship is crucial for agency sustainability. Learn how to automate your agency operations!
34:43On-Demand Webinar: Channeling Nirvana – How to Empower Your Partners to Maximize Profits
Learn more about empowering your channel partners to help maximize your profits!
41:43On-Demand Webinar: Pivotal Role of DAM in the DXP Landscape
The current and future role of DAM in the DXP (Digital Experience Platforms) landscape, focusing on how DAM enables faster go-to-market agility and why it is a critical component of DXP.
44:22On-Demand Webinar: How to Embrace the Trends Disrupting the DAM Market
Hear Forrester analyst Nick Barber outline the top 5 disruptors in Digital Asset Management. Learn how these impact DAM users and how users can embrace them.
29:32On-Demand Webinar: What Is Digital Asset Management?
