In a recent survey by WBR Digital and Aprimo, 59% of enterprise retailers surveyed claim their need for content has increased significantly over the past year. Brands need to improve on personalization throughout customer journeys.
Watch this panel webinar featuring special guest Microsoft’s ShiSh Shridhar, Retail Industry Lead for Data & Analytics. Together with Aprimo, he discusses the industry’s maturity in terms of content strategy, channel complexity and personalization, to identify the degree to which enterprise retailers are utilizing intelligent data to succeed in these areas.
Things you'll learn:
- Strategies for faster and more personalized content marketing
- Leveraging customer data from multiple channels and marketplaces
- Creating a more exciting cross-channel path to purchase
- Smarter methods to get more quality campaigns to market