Jim Cavedo, Vice President for Global Solutions Consulting for Aprimo, and Deane Barker, Sr. Director of Content Management Strategy for Episerver, share insights in how leading organizations are able to derive additional value from their content by aligning around a unified content strategy and then delivering content to customers that leave meaningful memories and impact.
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Content and the customer experience are inherently connected. Yet many organizations still struggle with content strategy, skills, process, and technology challenges that handicap business goals.
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In this third webinar in the Aprimo 'Mind The Gap' Series, Scott Brinker (Chiefmartec) and Kevin Souers (Chief Product Officer, Aprimo) will discuss the status and trends in Marketing Technology.
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The current and future role of DAM in the DXP (Digital Experience Platforms) landscape, focusing on how DAM enables faster go-to-market agility and why it is a critical component of DXP.
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