Andrea Fryrear – Agile Marketing expert and President and Lead Trainer for AgileSherpas – and Carolyn Ghaie – Director of Activation Services at Aprimo – discuss how a well-structured marketing organization is required to enable agile marketing and how to get started. They also touch on technology’s role in the overall solution.
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Get the full story of how Standard Life confidently executes its marketing plans while mitigating financial risk, successfully managing their reputation, and staying productive through company change.
9:35Jim Cavedo, Vice President for Global Solutions Consulting for Aprimo, and Deane Barker, Sr. Director of Content Management Strategy for Episerver, share insights in how leading organizations are able
48:34In 2019, Agile has been front and center for marketing teams all over the world. But is every team doing Agile right? Watch Aprimo's CMO Ed Breault and AgileSherpa's President and Lead Trainer Andrea
0:00Keys to Mastering Marketing Trends for 2020 and Beyond: The news is full of stories that keep CMOs up at night: potential recession, trade wars, or the reality that a much larger company has just ente
0:00Almost half of all marketing organizations put themselves at risk by using less developed planning and budgeting methods. Are you a part of that half? Don’t be - it’s not worth the risk. When marketin
57:51As DAM platforms expand their native workflow capabilities, and Marketing Resource Management platforms get smarter about embedding DAM within their sophisticated Production Workflow engines, an incre
53:33Laura Patterson, 3X Digital Asset Management architect, describes her 8-year transformation at CVS Health. Patterson broke through many barriers and became a change agent to help CVS Health evolve.
0:00Content and the customer experience are inherently connected. Yet many organizations still struggle with content strategy, skills, process, and technology challenges that handicap business goals.
1:00:05Businesses must be more than a content vending machine to deliver rich customer experiences. Join us as Robert Rose and Ed Breault discuss ways to leverage content to improve CX.
43:35How should you publish content so that you know which brand assets are approved for use? What is the best practice for managing how long you can use an asset for, on which channels? Learn more!
22:44Join us to discover how you can use both strategy and technology to quickly create engaging ABM channel marketing campaigns that allow customers to advance through the buyer’s journey more quickly. In
59:47Marketing operations is a growing need for most organizations and the function’s value is increasingly recognized. Watch for more information on how you can make your marketing team more productive!
45:27Artificial Intelligence and machine learning have the potential to transform marketing by automating rote processes, simplifying digital asset management, and ultimately supporting more impactful CX.
53:37While marketing operations capabilities are a requirement for today’s b-to-b marketing organizations, they can choose from a variety of approaches to execute those capabilities.
38:12In this third webinar in the Aprimo 'Mind The Gap' Series, Scott Brinker (Chiefmartec) and Kevin Souers (Chief Product Officer, Aprimo) will discuss the status and trends in Marketing Technology.
45:51Learn why agile marketing doesn't mean chaos and how it can help you bridge the gap!
37:13Learn more about how lead nurture programs can give your local marketing and partner campaigns the advantage. Walk away with lead nurture program ideas and best practices to add to your 2018 marketing
Using digital platforms to establish a healthy, long-term client relationship is crucial for agency sustainability. Learn how to automate your agency operations!
34:43Learn more about empowering your channel partners to help maximize your profits!
41:43The current and future role of DAM in the DXP (Digital Experience Platforms) landscape, focusing on how DAM enables faster go-to-market agility and why it is a critical component of DXP.
