Home » Webinars » On-Demand Webinar: How to Go Agile Without Going Crazy with Andrea Fryrear & Carolyn Ghaie

× Share this Video

Facebook
Twitter
Email
LinkedIn

Fill out the form below to view the webinar.

First Name

Last Name

Phone Number

Job Title

Company

Country

Opt-in to Future Emails

Thank you!

Error - something went wrong!

On-Demand Webinar: How to Go Agile Without Going Crazy with Andrea Fryrear & Carolyn Ghaie

March 27, 2018

Share this Video
Facebook
Twitter
Email
LinkedIn

Andrea Fryrear – Agile Marketing expert and President and Lead Trainer for AgileSherpas – and Carolyn Ghaie – Director of Activation Services at Aprimo – discuss how a well-structured marketing organization is required to enable agile marketing and how to get started. They also touch on technology’s role in the overall solution.

For more information, visit aprimo.com

Previous Video

WEBINAR: Content & the Customer Experience – Best Practices for B2B Marketers

Content and the customer experience are inherently connected. Yet many organizations still struggle with co...

Next Video

Why Agile Marketing Doesn't Mean Chaos – Aprimo Advantage Series

Learn why agile marketing doesn't mean chaos and how it can help you bridge the gap!

Other content in this Stream

43:35

Aprimo & FADEL: Best Practices for Protecting Your Brand in Global, Omnichannel Experiences

On-Demand Webinar: How to Go Agile Without Going Crazy with Andrea Fryrear & Carolyn Ghaie

Previous Video

Next Video

Other content in this Stream

how should you publish content so that you know which brand assets are approved for use? What is the best practice for managing how long you can use an asset for, on which channels? Learn more!

Join us to discover how you can use both strategy and technology to quickly create engaging ABM channel marketing campaigns that allow customers to advance through the buyer’s journey more quickly. In

Artificial Intelligence (AI) and machine learning have the potential to transform marketing by automating rote processes, simplifying digital asset management.

Content and the customer experience are inherently connected. Yet many organizations still struggle with content strategy, skills, process, ​and technology challenges that handicap business goals.

Learn why agile marketing doesn't mean chaos and how it can help you bridge the gap!

In this third webinar in the Aprimo 'Mind The Gap' Series, Scott Brinker (Chiefmartec) and Kevin Souers (Chief Product Officer, Aprimo) will discuss the status and trends in Marketing Technology.

While marketing operations capabilities are a requirement for today’s b-to-b marketing organizations, they can choose from a variety of approaches to execute those capabilities.

Marketing operations is a growing need for most organizations and the function’s value is increasingly recognized. Watch for more information on how you can make your marketing team more productive!

Learn more about how lead nurture programs can give your local marketing and partner campaigns the advantage. Walk away with lead nurture program ideas and best practices to add to your 2018 marketing

Using digital platforms to establish a healthy, long-term client relationship is crucial for agency sustainability. Learn how to automate your agency operations!

Learn more about empowering your channel partners to help maximize your profits!

The current and future role of DAM in the DXP (Digital Experience Platforms) landscape, focusing on how DAM enables faster go-to-market agility and why it is a critical component of DXP.

Hear Forrester analyst Nick Barber outline the top 5 disruptors in Digital Asset Management. Learn how these impact DAM users and how users can embrace them.

Learn more about Aprimo Marketing Productivity.

Learn more about Aprimo Digital Asset Management and what it can do for you!

Marketing mayhem, as we call it, is lurking around every corner. It can appear in many forms within Marketing Operations. Listen to our webinar for more information!

Join Aprimo and retail leaders for the this panel webinar as they discuss the retail industry’s maturity in terms of content strategy, channel complexity and personalization.

View the on-demand webinar to learn how to leverage technology to optimize marketing operations and utilize metrics and measurement to reduce inefficiencies in order to perform smarter marketing.

Meet today’s customer: more informed, empowered, and connected than ever before. So how can you make sure you’re always connected to this always-on consumer? Find out in the Winning in 2017 webinar.

Join Ed Breault and Carey Sherrell as they discuss and provide real-world examples of how to eliminate marketing friction in order to market smarter.

Content and the customer experience are inherently connected. Yet many organizations still struggle with content strategy, skills, process, and technology challenges that handicap business goals.