Artificial Intelligence (AI) and machine learning have the potential to transform marketing by automating rote processes, simplifying digital asset management, and ultimately supporting more impactful customer experiences. But given all the hysteria surrounding AI, how can marketers truly take advantage of it? Where will AI take them in the future, and what’s just hype?
Join Aprimo and Microsoft’s Shish Shridhar for a webinar where we will discuss:
- The current state and future vision of AI in marketing
- The balance of automating processes with AI with maintaining some human intervention
- Streamlining digital asset management and content marketing via AI
- Real-life case studies where AI is driving meaningful business impact