Marketing mayhem, as we call it, is lurking around every corner. It can appear in many forms within Marketing Operations - from managing capacity to delivering a consistent brand message to measuring return on marketing investment. Sometimes mayhem is a necessary evil but if these issues are left unresolved, they will become crippling as the complexity of meeting customer expectations increases.
Aiming to better understand the current state of mayhem in marketing departments, Aprimo partnered with TopRight and conducted a survey of marketing operations leaders to better understand:
- What systems do marketers have in place?
- What challenges are they facing?
- What are the success factors to overcome the pains of complexity?
Check out our whitepaper "Overcoming Mayhem: 5 Common Marketing Challenges and Their Solutions" for more information!