What is DAM?

Modern buyers are educated buyers; and purchasing decisions, no matter how mundane those purchases may seem (enter vacuum cleaner!), are highly influenced by digital experiences.

We all know how difficult and how strange a year 2020 has been. With the pandemic raging since March, many industries have been forced to quickly reimagine and deploy new ways for their teams to work

Between dozens of channels—with more arriving all the time—and increasing pressure to deliver quality, personalized content to your customers, marketing has gotten pretty complicated, pretty fast.

Content and data are the top challenges that marketers, merchants, and commerce professionals face today.

Businesses create so much content.

Looking toward 2020, I’m excited to see the industry continue to focus on customer experience, which has been increasingly led by marketing departments!

How is a DAM different from something like OneDrive, Box, or Dropbox?

Digital Asset Management (DAM) is increasingly becoming an essential part of the technology ecosystem for many leading enterprise organizations. But what exactly is DAM?

When you read about the artificial intelligence (AI) capabilities today’s DAM vendors offer, you’ll be faced with a myriad of choices.

We want to dive a little deeper into what insights a DAM solution can help you uncover and how those insights can help you maximize your marketing efforts and increase the ROI of your content.

Without a true understanding of how your promotional material is being used around the world, and you aren’t managing or planning the distribution of that material, is your company actually compliant?

Find out why Aprimo DAM received the highest scores possible in the search, content collaboration support, and product vision criteria

Businesses create so much content. One Aprimo retail customer has created over 10 million pieces of digital content alone.

Are you reaping all the benefits you can from your DAM solution?