What is DAM?

Do you need Digital Asset Management? DAM has become an essential part of the technology ecosystem for many organizations. Discover more about Aprimo DAM and how it can help your enterprise.

  • DAM Buyer's Guide

    DAM Buyer's Guide

    Looking at purchasing Digital Asset Management? Check out our DAM Buyer's Guide to help you weigh whether the solutions you're assessing have the functionalities you need.

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  • Aprimo Digital Asset Management2:58

    Aprimo Digital Asset Management

    Aprimo Digital Asset Management is the answer to a complex problem in a changing environment.

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  • Take the DAM Product Tour!

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  • Metadata & Taxonomy Are the Menus for Your DAM Restaurant

    Metadata & Taxonomy Are the Menus for Your DAM Restaurant

    The key to be a content hub, rather than a parking lot of content, is the use of metadata and taxonomy. What are these functionalities and why are they essential to keeping your DAM business in order?

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  • Research Wave Digital Asset Management for Customer Experience, 2018 [Forrester]

    Research Wave Digital Asset Management for Customer Experience, 2018 [Forrester]

    The Digital Asset Management market is growing because more Application Development and Delivery professionals see content organization and delivery as a way to address their top challenges.

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  • Do You Need a DAM? Five Questions to Determine Your DAM Needs

    Do You Need a DAM? Five Questions to Determine Your DAM Needs

    Digital Asset Management (DAM) is increasingly becoming an essential part of the technology ecosystem for many leading enterprise organizations. But what exactly is DAM?

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  • Reverse Engineering the Customer Experience - 2019

    Reverse Engineering the Customer Experience - 2019

    Digital has transformed the experience battlefront. This guidebook discusses how your enterprise can reverse engineer the customer experience to win customers in this new era.

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  • The Top 3 Reasons Creatives Need a DAM

    The Top 3 Reasons Creatives Need a DAM

    Stop spending time finding the assets you need or wondering if the licensed image you want is still legal to use, or even worse, re-doing something you’ve already done because you can’t find it.

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  • Get the Forrester Wave Report: Digital Asset Management

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  • On-Demand Webinar: How a Change Agent Transformed Digital Asset Management within CVS Health53:33

    On-Demand Webinar: How a Change Agent Transformed Digital Asset Management within CVS Health

    Laura Patterson, 3X Digital Asset Management architect, describes her 8-year transformation at CVS Health. Patterson broke through many barriers and became a change agent to help CVS Health evolve.

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  • Benefits Beyond The Content Store: Optimize the CX by Integrating DAM Within Your Creative Ecosystem

    Benefits Beyond The Content Store: Optimize the CX by Integrating DAM Within Your Creative Ecosystem

    Giving your marketers and creators direct access to the DAM enables them to create faster, collaborate better, and accelerate the delivery of fresh content to delight customers.

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  • Aprimo DAM + Sitecore Experience Cloud

    Aprimo DAM + Sitecore Experience Cloud

    The integration of Aprimo Digital Asset Management and Sitecore Experience Cloud accelerate a brand's ability to reach, engage, and convert customers with real-time individualized digital experiences.

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  • Aprimo Digital Asset Management Product Brochure

    Aprimo Digital Asset Management Product Brochure

    Due to the proliferation of digital channels, customers have higher expectations from brands than ever before. Aprimo Digital Asset Management can help!

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  • Philips Success Story

    Philips Success Story

    Find out how Phillips, a globally recognized brand that serves the healthcare, lighting, and consumer lifestyle markets, updated its approach to managing content with Aprimo Digital Asset Management.

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  • Aprimo Digital Asset Management Product Data Sheet

    Aprimo Digital Asset Management Product Data Sheet

    Aprimo Digital Asset Management offers a single repository for brand assets to help manage any source or format of content involved in creating exceptional customer experiences.

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  • Get the Aprimo Advantage Brochure

    Get the Aprimo Advantage Brochure

    10 Things You Need to Know About Marketing Now!

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  • Aprimo Digital Asset Management + Rights Cloud by FADEL2:23

    Aprimo Digital Asset Management + Rights Cloud by FADEL

    Our FADEL Rights Cloud Connector ensures that customers are able to deliver personalized and engaging customer experiences that meet corporate standards for content compliance. Marketers at global bra

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