What is DAM?

Do you need Digital Asset Management? DAM has become an essential part of the technology ecosystem for many organizations. Discover more about Aprimo DAM and how it can help your enterprise.

  • DAM vs. CMS Complementary or Competitors?

    DAM vs. CMS Complementary or Competitors?

    With thousands of new martech solutions coming to the market year after year, differentiating between seemingly similar products gets confusing very quickly.

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  • Ubisoft experienced a 130% YOY upload increase with Aprimo

    Read Their Story
  • How to Choose the Right DAM? The Forrester Wave™ To The Rescue

    How to Choose the Right DAM? The Forrester Wave™ To The Rescue

    Modern buyers are educated buyers; and purchasing decisions, no matter how mundane those purchases may seem (enter vacuum cleaner!), are highly influenced by digital experiences.

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  • Aprimo Interview with John Horodyski, Optimity Advisors

    Aprimo Interview with John Horodyski, Optimity Advisors

    We all know how difficult and how strange a year 2020 has been. With the pandemic raging since March, many industries have been forced to quickly reimagine and deploy new ways for their teams to work

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  • What is Digital Asset Management (DAM)?

    What is Digital Asset Management (DAM)?

    Between dozens of channels—with more arriving all the time—and increasing pressure to deliver quality, personalized content to your customers, marketing has gotten pretty complicated, pretty fast.

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  • Buyer’s Guide: What you need in a DAM

    Download Guide
  • Like Peanut Butter and Jelly: DAM & PIM Complement, Not Replace, One Another

    Like Peanut Butter and Jelly: DAM & PIM Complement, Not Replace, One Another

    Content and data are the top challenges that marketers, merchants, and commerce professionals face today.

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  • DAM 101 for Financial Services: Using DAM for Richer Customer Experiences

    DAM 101 for Financial Services: Using DAM for Richer Customer Experiences

    Businesses create so much content.

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  • Forrester Names Aprimo a Leader in Digital Asset Management For Customer Experience

    Forrester Names Aprimo a Leader in Digital Asset Management For Customer Experience

    Looking toward 2020, I’m excited to see the industry continue to focus on customer experience, which has been increasingly led by marketing departments!

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  • Aprimo DAM - Manage Content from Ideation to Delivery1:30

    Aprimo DAM - Manage Content from Ideation to Delivery

    Get to know Aprimo digital asset management, the market leading, cloud-based digital asset software. Aprimo DAM helps you easily create, manage, and distribute your entire library of digital content.

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  • DAM Buyer's Guide

    DAM Buyer's Guide

    Looking at purchasing Digital Asset Management? Check out our DAM Buyer's Guide to help you weigh whether the solutions you're assessing have the functionalities you need.

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  • DAM VS CCP VS EFSS – WHAT’S THE DIFFERENCE?

    DAM VS CCP VS EFSS – WHAT’S THE DIFFERENCE?

    How is a DAM different from something like OneDrive, Box, or Dropbox?

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  • Do You Need a DAM? Five Questions to Determine Your DAM Needs

    Do You Need a DAM? Five Questions to Determine Your DAM Needs

    Digital Asset Management (DAM) is increasingly becoming an essential part of the technology ecosystem for many leading enterprise organizations. But what exactly is DAM?

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  • What level of AI is right for your DAM?

    What level of AI is right for your DAM?

    When you read about the artificial intelligence (AI) capabilities today’s DAM vendors offer, you’ll be faced with a myriad of choices.

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  • 3 DAM Insights Every Marketer Needs

    3 DAM Insights Every Marketer Needs

    We want to dive a little deeper into what insights a DAM solution can help you uncover and how those insights can help you maximize your marketing efforts and increase the ROI of your content.

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  • Life Sciences: Keeping Content Compliant with DAM

    Life Sciences: Keeping Content Compliant with DAM

    Without a true understanding of how your promotional material is being used around the world, and you aren’t managing or planning the distribution of that material, is your company actually compliant?

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  • The Forrester Wave™: Digital Asset Management for Customer Experience, Q4 2019

    The Forrester Wave™: Digital Asset Management for Customer Experience, Q4 2019

    Find out why Aprimo DAM received the highest scores possible in the search, content collaboration support, and product vision criteria

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  • Is AI Worth Your DAM Time?

    Is AI Worth Your DAM Time?

    When selecting a Digital Asset Management system (DAM), today’s marketing leaders are looking for Artificial Intelligence (AI)-enabled features.

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  • DAM 101: How DAM empowers and modernizes customer experiences

    DAM 101: How DAM empowers and modernizes customer experiences

    Businesses create so much content. One Aprimo retail customer has created over 10 million pieces of digital content alone.

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  • Benefits beyond the content store: Optimize the customer experience by integrating DAM within your creative ecosystem

    Benefits beyond the content store: Optimize the customer experience by integrating DAM within your creative ecosystem

    Are you reaping all the benefits you can from your DAM solution?

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  • Aprimo Digital Asset Management Product Brochure

    Aprimo Digital Asset Management Product Brochure

    Due to the proliferation of digital channels, customers have higher expectations from brands than ever before. Aprimo Digital Asset Management can help!

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  • Aprimo Named a Leader in DAM for Customer Experience by Independent Research Firm

    Aprimo Named a Leader in DAM for Customer Experience by Independent Research Firm

    Aprimo, a leading provider of technology solutions for content, operations, and performance, today announced is has been recognized as a 'Leader'

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