Like Peanut Butter and Jelly: DAM & PIM Complement, Not Replace, One Another
Content and data are the top challenges that marketers, merchants, and commerce professionals face today.
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DAM 101 for Financial Services: Using DAM for Richer Customer Experiences
Businesses create so much content.
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Forrester Names Aprimo a Leader in Digital Asset Management For Customer Experience
Looking toward 2020, I’m excited to see the industry continue to focus on customer experience, which has been increasingly led by marketing departments!
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DAM VS CCP VS EFSS – WHAT’S THE DIFFERENCE?
How is a DAM different from something like OneDrive, Box, or Dropbox?
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Do You Need a DAM? Five Questions to Determine Your DAM Needs
Digital Asset Management (DAM) is increasingly becoming an essential part of the technology ecosystem for many leading enterprise organizations.
But what exactly is DAM?
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What level of AI is right for your DAM?
When you read about the artificial intelligence (AI) capabilities today’s DAM vendors offer, you’ll be faced with a myriad of choices.
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3 DAM Insights Every Marketer Needs
We want to dive a little deeper into what insights a DAM solution can help you uncover and how those insights can help you maximize your marketing efforts and increase the ROI of your content.
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Life Sciences: Keeping Content Compliant with DAM
Without a true understanding of how your promotional material is being used around the world, and you aren’t managing or planning the distribution of that material, is your company actually compliant?
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The Forrester Wave™: Digital Asset Management for Customer Experience, Q4 2019
Find out why Aprimo DAM received the highest scores possible in the search, content collaboration support, and product vision criteria
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Is AI Worth Your DAM Time?
When selecting a Digital Asset Management system (DAM), today’s marketing leaders are looking for Artificial Intelligence (AI)-enabled features.
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DAM 101: How DAM empowers and modernizes customer experiences
Businesses create so much content. One Aprimo retail customer has created over 10 million pieces of digital content alone.
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Benefits beyond the content store: Optimize the customer experience by integrating DAM within your creative ecosystem
Are you reaping all the benefits you can from your DAM solution?
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The Top 3 Reasons Creatives Need a DAM
Stop spending time finding the assets you need or wondering if the licensed image you want is still legal to use, or even worse, re-doing something you’ve already done because you can’t find it.
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Metadata & Taxonomy Are the Menus for Your DAM Restaurant
The key to be a content hub, rather than a parking lot of content, is the use of metadata and taxonomy. What are these functionalities and why are they essential to keeping your DAM business in order?
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