Due to the proliferation of digital channels, customers have higher expectations from brands than ever before. Successful marketers must ensure every customer touchpoint delivers rich, engaging, and interactive experiences. Aprimo DAM can help.
Other content in this Stream
DAM vs. CMS Complementary or Competitors?
With thousands of new martech solutions coming to the market year after year, differentiating between seemingly similar products gets confusing very quickly.
How to Choose the Right DAM? The Forrester Wave™ To The Rescue
Modern buyers are educated buyers; and purchasing decisions, no matter how mundane those purchases may seem (enter vacuum cleaner!), are highly influenced by digital experiences.
Aprimo Interview with John Horodyski, Optimity Advisors
We all know how difficult and how strange a year 2020 has been. With the pandemic raging since March, many industries have been forced to quickly reimagine and deploy new ways for their teams to work
What is Digital Asset Management (DAM)?
Between dozens of channels—with more arriving all the time—and increasing pressure to deliver quality, personalized content to your customers, marketing has gotten pretty complicated, pretty fast.
Like Peanut Butter and Jelly: DAM & PIM Complement, Not Replace, One Another
Content and data are the top challenges that marketers, merchants, and commerce professionals face today.
DAM 101 for Financial Services: Using DAM for Richer Customer Experiences
Businesses create so much content.
Forrester Names Aprimo a Leader in Digital Asset Management For Customer Experience
Looking toward 2020, I’m excited to see the industry continue to focus on customer experience, which has been increasingly led by marketing departments!
1:30Aprimo DAM - Manage Content from Ideation to Delivery
Get to know Aprimo digital asset management, the market leading, cloud-based digital asset software. Aprimo DAM helps you easily create, manage, and distribute your entire library of digital content.
DAM Buyer's Guide
Looking at purchasing Digital Asset Management? Check out our DAM Buyer's Guide to help you weigh whether the solutions you're assessing have the functionalities you need.
DAM VS CCP VS EFSS – WHAT’S THE DIFFERENCE?
How is a DAM different from something like OneDrive, Box, or Dropbox?
Digital Asset Management (DAM) is increasingly becoming an essential part of the technology ecosystem for many leading enterprise organizations. But what exactly is DAM?
What level of AI is right for your DAM?
When you read about the artificial intelligence (AI) capabilities today’s DAM vendors offer, you’ll be faced with a myriad of choices.
3 DAM Insights Every Marketer Needs
We want to dive a little deeper into what insights a DAM solution can help you uncover and how those insights can help you maximize your marketing efforts and increase the ROI of your content.
Life Sciences: Keeping Content Compliant with DAM
Without a true understanding of how your promotional material is being used around the world, and you aren’t managing or planning the distribution of that material, is your company actually compliant?
The Forrester Wave™: Digital Asset Management for Customer Experience, Q4 2019
Find out why Aprimo DAM received the highest scores possible in the search, content collaboration support, and product vision criteria
Is AI Worth Your DAM Time?
When selecting a Digital Asset Management system (DAM), today’s marketing leaders are looking for Artificial Intelligence (AI)-enabled features.
DAM 101: How DAM empowers and modernizes customer experiences
Businesses create so much content. One Aprimo retail customer has created over 10 million pieces of digital content alone.
Benefits beyond the content store: Optimize the customer experience by integrating DAM within your creative ecosystem
Are you reaping all the benefits you can from your DAM solution?
Aprimo Named a Leader in DAM for Customer Experience by Independent Research Firm
Aprimo, a leading provider of technology solutions for content, operations, and performance, today announced is has been recognized as a 'Leader'
Aprimo Digital Asset Management Product Data Sheet
Aprimo Digital Asset Management offers a single repository for brand assets to help manage any source or format of content involved in creating exceptional customer experiences.
