What is Work Management?

Marketing Resource Management helps enterprises better manage budgets, resources, and content so teams can get rich brand experiences to market faster than ever. Discover more about how Aprimo’s MRM solutions can help your organization.

  • Like Peanut Butter and Jelly: DAM & PIM Complement, Not Replace, One Another

    Like Peanut Butter and Jelly: DAM & PIM Complement, Not Replace, One Another

    Content and data are the top challenges that marketers, merchants, and commerce professionals face today.

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  • Where to Start with Agile Marketing Automation

    Where to Start with Agile Marketing Automation

    In my last post on the importance of creating structure in Agile marketing, I compared Agile marketing to bread making.

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  • Take our Work Management Product Tour Today

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  • Structure: A Core Ingredient for High Performing Agile Marketing Teams

    Structure: A Core Ingredient for High Performing Agile Marketing Teams

    There is another striking similarity between going Agile and breadmaking: the various levels of maturity.

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  • 2020 Agile Product Updates Press Release

    2020 Agile Product Updates Press Release

    Aprimo Announces Enhancements to Its Agile Marketing Solution

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  • Taking Control of Marketing Chaos: The Benefits of Work Management

    Taking Control of Marketing Chaos: The Benefits of Work Management

    At first glance, optimizing marketing resources may seem like one of those projects that you’d really like to get to, but never seem to have the time because there’s always something more pressing.

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  • 5 Must-Have Insights Every Creative Team Needs That Make MRM Easy

    5 Must-Have Insights Every Creative Team Needs That Make MRM Easy

    In our previous blog, we introduced Marketing Resource Management (MRM) solutions including why you might want one, what it entails, and how you measure return on the investment.

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  • MRM 101: Marketing Resource Management for the Modern Marketer

    MRM 101: Marketing Resource Management for the Modern Marketer

    Modern marketing is complex, requiring multiple teams with different complementary skillsets to come together to deliver an exceptional customer experience.

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  • Read How Customers Achieved Success Utilizing Aprimo's Technology

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  • Get the Forrester Wave Report: Marketing Resource Management

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  • Agile Continues to be the Future of Marketing – Part 2

    Agile Continues to be the Future of Marketing – Part 2

    In our previous blog post, we looked at some statistics from AgileSherpas’ Second Annual State of Agile Marketing Report that indicated that Agile continues to be the future of marketing.

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  • Agile Continues to be the Future of Marketing

    Agile Continues to be the Future of Marketing

    Agile marketing is all the rage these days. CMOs from organizations as varied as IBM and Anheuser-Busch are singing the praises of Agile practices and the results they’re delivering.

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  • Forrester Names Aprimo a Leader In Marketing Resource Management

    Forrester Names Aprimo a Leader In Marketing Resource Management

    Brands are quickly retooling their technology stacks to compete on differentiated customer experience.

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  • The Future of Work: Digital, Disparate, and Demanding

    The Future of Work: Digital, Disparate, and Demanding

    The global pandemic created by the novel coronavirus has ushered in a new reality for businesses.

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  • 4 Tips to Keep Your Team Connected

    4 Tips to Keep Your Team Connected

    Work habits are changing quickly as communities, cities, states, and nations all over the world enforce social distancing to slow the spread of the coronavirus.

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  • Video - Aprimo Productivity Management

    Video - Aprimo Productivity Management

    Aprimo Productivity Management helps you streamline and automate your work at every level.

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  • Tips on Working Remotely in Aprimo

    Tips on Working Remotely in Aprimo

    Aprimo's Matt Clarke takes you through some of the capabilities in Aprimo that make remote work easier and more efficient.

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  • State of Agile Marketing in 2020

    State of Agile Marketing in 2020

    A comprehensive survey tracking where Agile is heading—and insight into how Agile will win the battle against marketing inertia.

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  • Aprimo Named a Leader in Marketing Resource Management by Independent Research Firm

    Aprimo Named a Leader in Marketing Resource Management by Independent Research Firm

    Aprimo Named a Leader in Marketing Resource Management by Independent Research Firm

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  • MRM Buyer's Guide

    MRM Buyer's Guide

    Looking at purchasing Marketing Resource Management? Check out our MRM Buyer's Guide to help you weigh whether the solutions you're assessing have the functionalities you need.

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  • Work is a 4-Letter Word—W#*K!—Productivity is where it’s at

    Work is a 4-Letter Word—W#*K!—Productivity is where it’s at

    When you wake up on a Monday, how do you feel when you say “I’m going to work?” Does it make you happy or motivated? Or do you immediately feel … The post Work is a 4-Letter...

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  • The Future of Marketing Operations [Channel Pro Report]

    The Future of Marketing Operations [Channel Pro Report]

    This report examines the latest trends in digital marketing, the challenges and opportunities that marketers face, and how emerging technologies are shaping the future of the industry.

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  • Not All Workflows Are Created Equal

    Not All Workflows Are Created Equal

    Many of us who have worked in marketing technology or marketing operations understand the benefits that automated workflows can bring to our marketing efforts. Terms like effectiveness,...

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