What is Work Management?
Marketing Resource Management helps enterprises better manage budgets, resources, and content so teams can get rich brand experiences to market faster than ever. Discover more about how Aprimo’s MRM solutions can help your organization.
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Like Peanut Butter and Jelly: DAM & PIM Complement, Not Replace, One Another
Content and data are the top challenges that marketers, merchants, and commerce professionals face today.
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Find out why Aprimo is a Leader in The Forrester Wave™ for Marketing Resource Management
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Work Management Buyer's Guide
Looking at purchasing Marketing Resource Management? Check out our MRM Buyer's Guide to help you weigh whether the solutions you're assessing have the functionalities you need.
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Where to Start with Agile Marketing Automation
In my last post on the importance of creating structure in Agile marketing, I compared Agile marketing to bread making.
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Structure: A Core Ingredient for High Performing Agile Marketing Teams
There is another striking similarity between going Agile and breadmaking: the various levels of maturity.
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Taking Control of Marketing Chaos: The Benefits of Work Management
At first glance, optimizing marketing resources may seem like one of those projects that you’d really like to get to, but never seem to have the time because there’s always something more pressing.
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5 Must-Have Insights Every Creative Team Needs That Make MRM Easy
In our previous blog, we introduced Marketing Resource Management (MRM) solutions including why you might want one, what it entails, and how you measure return on the investment.
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2020 Agile Product Updates Press Release
Aprimo Announces Enhancements to Its Agile Marketing Solution
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MRM 101: Marketing Resource Management for the Modern Marketer
Modern marketing is complex, requiring multiple teams with different complementary skillsets to come together to deliver an exceptional customer experience.
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Agile Continues to be the Future of Marketing – Part 2
In our previous blog post, we looked at some statistics from AgileSherpas’ Second Annual State of Agile Marketing Report that indicated that Agile continues to be the future of marketing.
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Agile Continues to be the Future of Marketing
Agile marketing is all the rage these days. CMOs from organizations as varied as IBM and Anheuser-Busch are singing the praises of Agile practices and the results they’re delivering.
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Forrester Names Aprimo a Leader In Marketing Resource Management
Brands are quickly retooling their technology stacks to compete on differentiated customer experience.
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The Future of Work: Digital, Disparate, and Demanding
The global pandemic created by the novel coronavirus has ushered in a new reality for businesses.
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4 Tips to Keep Your Team Connected
Work habits are changing quickly as communities, cities, states, and nations all over the world enforce social distancing to slow the spread of the coronavirus.
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Video - Aprimo Productivity Management
Aprimo Productivity Management helps you streamline and automate your work at every level.
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Tips on Working Remotely in Aprimo
Aprimo's Matt Clarke takes you through some of the capabilities in Aprimo that make remote work easier and more efficient.
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State of Agile Marketing in 2020
A comprehensive survey tracking where Agile is heading—and insight into how Agile will win the battle against marketing inertia.
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Aprimo Named a Leader in Marketing Resource Management by Independent Research Firm
Aprimo Named a Leader in Marketing Resource Management by Independent Research Firm
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Work is a 4-Letter Word—W#*K!—Productivity is where it’s at
When you wake up on a Monday, how do you feel when you say “I’m going to work?” Does it make you happy or motivated? Or do you immediately feel … The post Work is a 4-Letter...
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The Future of Marketing Operations [Channel Pro Report]
This report examines the latest trends in digital marketing, the challenges and opportunities that marketers face, and how emerging technologies are shaping the future of the industry.
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Not All Workflows Are Created Equal
Many of us who have worked in marketing technology or marketing operations understand the benefits that automated workflows can bring to our marketing efforts. Terms like effectiveness,...
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